{"id":133086,"date":"2024-08-22T17:45:02","date_gmt":"2024-08-22T09:45:02","guid":{"rendered":"https:\/\/jingsourcing.com\/?p=133086"},"modified":"2024-09-07T16:46:57","modified_gmt":"2024-09-07T08:46:57","slug":"ca-lgbtq-niche-business","status":"publish","type":"post","link":"https:\/\/jingsourcing.com\/ca-lgbtq-niche-business\/","title":{"rendered":"7-Figure LGBTQ Niche Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"133086\" class=\"elementor elementor-133086\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-442f9a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"442f9a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47374bd\" data-id=\"47374bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b57cf03 elementor-widget elementor-widget-text-editor\" data-id=\"b57cf03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, I&#8217;m excited to share an amazing case\u2014In just 7 years, they&#8217;ve achieved $3.5M in sales and are now ranked in the top 0.5% of 2.2 million Shopify stores<span style=\"font-weight: 400\">. <\/span><span style=\"color: #ff9933\"><strong>First, let&#8217;s see some key stats:<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-19b3366 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19b3366\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-553bc07\" data-id=\"553bc07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ae38b2 elementor-widget elementor-widget-text-editor\" data-id=\"1ae38b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><em><strong>Revenue<\/strong>: $1M in 2020, $1.2M in 2021<\/em><\/li><li><em><strong>Customers<\/strong>: 35,000+<\/em><\/li><li><em><strong>Repurchase Rate<\/strong>: 51%<\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a481614\" data-id=\"a481614\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d8f281 elementor-widget elementor-widget-text-editor\" data-id=\"7d8f281\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><em><strong>Profit Margin<\/strong>: 50%<\/em><\/li><li><em><strong>Pre-order Lead Time<\/strong>: 6-12 weeks<\/em><\/li><li><em><strong>Firm Size<\/strong>: Family-owned business<\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fbd7d2 elementor-widget elementor-widget-text-editor\" data-id=\"0fbd7d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">To get the business idea off the ground, the couple invested a lot personally, even sacrificing their four-bedroom townhouse to live in a 630-square-foot apartment.<\/span><\/p><p>It&#8217;s a really inspiring case. You can learn how they chose products, launched their business, raised funds, managed marketing, and overcame major challenges. You can really feel how challenging it is to build a successful business\u2014it takes unwavering belief, courage, passion, adaptability, resilience, and determination to push through until the very end.<\/p><p>Now, let me walk you through this story in the first person.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5043b9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5043b9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f16402a\" data-id=\"f16402a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-47b1f5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47b1f5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ac3cf23\" data-id=\"ac3cf23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b77a92 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7b77a92\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 64 64\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m41 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m26 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m56 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m38 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Who are we?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 64 64\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m41 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m26 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m56 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m38 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">When did our product idea start?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 64 64\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m41 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m26 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m56 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m38 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What\u2019s the biggest pain point we solve for the LGBTQ audience?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 64 64\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m41 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m26 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m56 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m38 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to find manufacturers? What product to start? Difficult?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 64 64\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m41 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m26 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m56 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m38 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How did we raise startup funds?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a6\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 64 64\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m41 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m26 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m56 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m38 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to expand the product range? All at once or one by one?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a7\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 64 64\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m41 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m26 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m56 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m38 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How do my wife and I divide the work?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a8\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 64 64\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m41 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m26 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m56 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m38 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What was the biggest challenge? And my advice for startups?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-74dfeb4 elementor-hidden-mobile\" data-id=\"74dfeb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2f3cfa8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f3cfa8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c0e385\" data-id=\"8c0e385\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38e45f3 elementor-widget elementor-widget-spacer\" data-id=\"38e45f3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c579b6e elementor-widget elementor-widget-heading\" data-id=\"c579b6e\" data-element_type=\"widget\" id=\"a1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who are we?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b41c6c9 elementor-widget elementor-widget-text-editor\" data-id=\"b41c6c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019re Vicky and Charisse Pasche, a lesbian couple and also business partners. We\u2019re also proud parents of 5-year-old twins, Reese and Tory. During our journey to parenthood, we chose intrauterine insemination (IUI) multiple times to conceive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cdf84dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdf84dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b52e135\" data-id=\"b52e135\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-61d62c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61d62c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6d70cb7\" data-id=\"6d70cb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b84eaa elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5b84eaa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-founders.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6IjEzMzA4OCIsInVybCI6Imh0dHBzOlwvXC9qaW5nc291cmNpbmcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wOFwvRGFwcGVyLUJvaS1mb3VuZGVycy53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"450\" height=\"301\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-founders.webp\" class=\"attachment-large size-large wp-image-133088\" alt=\"Dapper Boi founders\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-founders.webp 450w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-founders-300x201.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-founders-200x134.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-founders-400x268.webp 400w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-52196a2\" data-id=\"52196a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40ba101 elementor-widget elementor-widget-image\" data-id=\"40ba101\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-founders-2.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6IjEzMzA4OSIsInVybCI6Imh0dHBzOlwvXC9qaW5nc291cmNpbmcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wOFwvRGFwcGVyLUJvaS1mb3VuZGVycy0yLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"450\" height=\"282\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-founders-2.webp\" class=\"attachment-large size-large wp-image-133089\" alt=\"Dapper Boi founders-2\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-founders-2.webp 450w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-founders-2-300x188.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-founders-2-320x202.webp 320w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-founders-2-200x125.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-founders-2-400x251.webp 400w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bdfe45a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdfe45a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb3331a\" data-id=\"fb3331a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d07aa7 elementor-widget elementor-widget-spacer\" data-id=\"7d07aa7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e69f3 elementor-widget elementor-widget-heading\" data-id=\"18e69f3\" data-element_type=\"widget\" id=\"a2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When did our product idea start?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd3741b elementor-widget elementor-widget-text-editor\" data-id=\"bd3741b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before starting Dapper Boi, I was engaged in casino marketing, responsible for getting people to sign up for membership cards, rewards, and loyalty programs. During that time, I had to wear suits every day, but most of them were ill-fitting men\u2019s suits. This experience gradually sparked the idea for Dapper Boi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-77bf8e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77bf8e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfd8445\" data-id=\"bfd8445\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2001d1d elementor-widget elementor-widget-spacer\" data-id=\"2001d1d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f959d6c elementor-widget elementor-widget-heading\" data-id=\"f959d6c\" data-element_type=\"widget\" id=\"a3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What\u2019s the biggest pain point we solve for the LGBTQ audience?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3ac10 elementor-widget elementor-widget-text-editor\" data-id=\"5c3ac10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I told Advocate, &#8220;It&#8217;s about more than just women like me\u2014it&#8217;s also for men with curves and people uncomfortable shopping in their assigned gender department. We&#8217;re challenging the outdated idea that women must shop here and men must shop there. The truth is, many of us don&#8217;t fit into those binary categories.&#8221;<\/p><p>In 2015, I admitted, &#8220;It really started selfishly, for personal reasons. Shopping in the men\u2019s department wasn\u2019t an enjoyable experience socially, and I realized that the fit wasn\u2019t right either. The menswear options rarely fit my body properly, and Charisse also got tired of the &#8216;sideways looks&#8217; received in both the men\u2019s and women\u2019s departments.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2e40a04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e40a04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dd1eea\" data-id=\"5dd1eea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f853871 elementor-widget elementor-widget-spacer\" data-id=\"f853871\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac88b7 elementor-widget elementor-widget-heading\" data-id=\"1ac88b7\" data-element_type=\"widget\" id=\"a4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to find manufacturers? What product did we start with? Difficult?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb3e4d elementor-widget elementor-widget-text-editor\" data-id=\"8fb3e4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Starting in 2012, we began looking for a pattern maker to create suits, but most people weren\u2019t interested. By 2013, we were trying to figure out what kind of clothes we wanted to make, but we had no idea where to start. I didn\u2019t even have a fashion background, yet I was sketching designs. By 2014, just before my wife and I got married, we decided to start with jeans.<\/p><p>We spent months calling manufacturers, only to be hung up on by many. They\u2019d often ask, \u201cDo you know what you\u2019re doing?\u201d We\u2019d reply, \u201cNo, not really. We just have an idea and need the right person to help us.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2dc6305 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dc6305\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0177fb\" data-id=\"f0177fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba35a2c elementor-widget elementor-widget-text-editor\" data-id=\"ba35a2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/jingsourcing.com\/jing\/\" target=\"_blank\" rel=\"noopener\">Jing<\/a><\/strong>: This is a common issue when communicating with suppliers. If you don\u2019t have a clear idea of what you want to customize or purchase, suppliers might not be able to help or might see you as unreliable. They prefer buyers with steady business and big orders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f701b33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f701b33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d17066c\" data-id=\"d17066c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b0fe7d elementor-widget elementor-widget-spacer\" data-id=\"2b0fe7d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5acbb elementor-widget elementor-widget-text-editor\" data-id=\"ab5acbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">In the fall of 2014, a manufacturer finally called us back. They liked our idea. At that time, we took a very simple approach\u2014we just combined the best features of our favorite women\u2019s and men\u2019s jeans. Luckily, the manufacturer had great pattern-making experience. We went through five or six samples, each taking a long time, especially since they were handling other orders too. Finally, in early 2015, we received a satisfactory sample, suitable for androgynous women.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cb39ad7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb39ad7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46c315b\" data-id=\"46c315b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-95f5723 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95f5723\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b81558d\" data-id=\"b81558d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc1483c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"cc1483c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-jeans-pattern-making.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6IjEzMzA5MCIsInVybCI6Imh0dHBzOlwvXC9qaW5nc291cmNpbmcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wOFwvRGFwcGVyLUJvaS1qZWFucy1wYXR0ZXJuLW1ha2luZy53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"450\" height=\"262\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-jeans-pattern-making.webp\" class=\"attachment-large size-large wp-image-133090\" alt=\"Dapper Boi jeans pattern-making\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-jeans-pattern-making.webp 450w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-jeans-pattern-making-300x175.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-jeans-pattern-making-200x116.jpg 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-jeans-pattern-making-400x233.jpg 400w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9ee7d1d\" data-id=\"9ee7d1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b881c7 elementor-widget elementor-widget-image\" data-id=\"6b881c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-jeans.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6IjEzMzA5MSIsInVybCI6Imh0dHBzOlwvXC9qaW5nc291cmNpbmcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wOFwvRGFwcGVyLUJvaS1qZWFucy53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"432\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-jeans.webp\" class=\"attachment-large size-large wp-image-133091\" alt=\"Dapper Boi jeans\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-jeans.webp 450w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-jeans-300x288.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-jeans-200x192.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-jeans-400x384.webp 400w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-be38362 elementor-widget elementor-widget-text-editor\" data-id=\"be38362\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Click to enlarge<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e6c4ae1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6c4ae1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8aff4fc\" data-id=\"8aff4fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49cda84 elementor-widget elementor-widget-text-editor\" data-id=\"49cda84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/jingsourcing.com\/jing\/\" target=\"_blank\" rel=\"noopener\"><strong>Jing<\/strong><\/a>: This is also the approach most of our clients take\u2014improving or combining existing products. Start by imitating, then optimize. It\u2019s low-cost and more likely to succeed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-aebf1e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aebf1e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1447e53\" data-id=\"1447e53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d55b82d elementor-widget elementor-widget-spacer\" data-id=\"d55b82d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-246947c elementor-widget elementor-widget-heading\" data-id=\"246947c\" data-element_type=\"widget\" id=\"a5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How did we raise startup funds?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a976de elementor-widget elementor-widget-heading\" data-id=\"9a976de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Run a crowdfunding campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-356f2f2 elementor-widget elementor-widget-text-editor\" data-id=\"356f2f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At that time, we had no capital, so <a href=\"https:\/\/www.kickstarter.com\/\" target=\"_blank\" rel=\"noopener\">Kickstarter<\/a> was our only option. We launched a 30-day campaign intending to raise $18k. We used some highly creative marketing and emotion-triggering content to showcase the issues with jeans and highlight the significant differences in fit and functionality between men\u2019s and women\u2019s jeans. In the end, we raised $26k.\u00a0<\/p><p>The success on Kickstarter gave us a huge boost of confidence. The funds were just enough to complete our first production run, which was a pleasant surprise. The first batch sold out quickly, but then we were out of funds again.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5540f2 elementor-widget elementor-widget-image\" data-id=\"a5540f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"331\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-creative-marketing.webp\" class=\"attachment-large size-large wp-image-133092\" alt=\"Dapper Boi creative marketing\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-creative-marketing.webp 450w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-creative-marketing-300x221.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-creative-marketing-200x147.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-creative-marketing-400x294.webp 400w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a12c82a elementor-widget elementor-widget-heading\" data-id=\"a12c82a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Take pre-orders<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0841345 elementor-widget elementor-widget-text-editor\" data-id=\"0841345\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We went to the bank, but since we were still in the early startup stage, they wouldn\u2019t approve our loan. So, we decided to bring the pre-order model to our website, similar to Kickstarter. By offering limited releases, we created a sense of \u201cfear of missing out\u201d that kept customers coming back to buy.<\/p><p>One downside was that customers had to wait 6 to 12 weeks to receive their products. With people used to <a href=\"https:\/\/www.amazon.com\/amazonprime\" target=\"_blank\" rel=\"noopener\">Amazon Prime<\/a>\u2019s quick delivery, this was challenging. To make it worth the wait, we offered lower pre-order prices. In rare cases, if orders were too few, we could cancel production and refund customers, reducing our risk and financial pressure of stocking inventory. Our pre-order profit margin is 50%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05f42c7 elementor-widget elementor-widget-heading\" data-id=\"05f42c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Open up equity crowdfunding<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181171d elementor-widget elementor-widget-text-editor\" data-id=\"181171d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We launched an equity crowdfunding campaign on <a href=\"https:\/\/www.startengine.com\/\" target=\"_blank\" rel=\"noopener\">StartEngine<\/a> and raised $284K from over 500 investors between 2019 and 2020. Most of these investors were our customers. We\u2019re also raising funds through a Safe Note, with a few customers joining in as well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a9853 elementor-widget elementor-widget-heading\" data-id=\"12a9853\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Connect with investors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e0fc02 elementor-widget elementor-widget-text-editor\" data-id=\"9e0fc02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We connected with Kellyanne Winget from Alternative Wealth Partners through a mutual contact, Katherine Gray. Kellyanne had been following our journey since Kickstarter and was already a fan. She was happy to invest $250K.<\/p><p>In 2023, we appeared on <a href=\"https:\/\/abc.com\/show\/535e2b07-18a9-4d94-9803-9ed8257b9d23\" target=\"_blank\" rel=\"noopener\">Shark Tank<\/a>, seeking a $250K investment in exchange for 5% equity. Although investors were enthusiastic about Dapper Boi&#8217;s mission and growth, no one decided to invest. Even though we didn\u2019t secure funding, the mainstream exposure we gained from the LGBTQ+ community was invaluable. It brought crucial visibility and validation to our brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9295f32 elementor-widget elementor-widget-image\" data-id=\"9295f32\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"271\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-on-Shark-Tank.webp\" class=\"attachment-large size-large wp-image-133093\" alt=\"Dapper Boi on Shark Tank\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-on-Shark-Tank.webp 450w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-on-Shark-Tank-300x181.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-on-Shark-Tank-200x120.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-on-Shark-Tank-400x241.webp 400w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dc2f1ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc2f1ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c713f1\" data-id=\"9c713f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c63ca10 elementor-widget elementor-widget-spacer\" data-id=\"c63ca10\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f6f91 elementor-widget elementor-widget-heading\" data-id=\"d6f6f91\" data-element_type=\"widget\" id=\"a6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to expand the product range? All at once or one by one?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ee753 elementor-widget elementor-widget-text-editor\" data-id=\"20ee753\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One by one. We didn\u2019t have the experience or funds to go all in.<\/p><p>Our first product was jeans. We made slim-straight jeans that not only have the look and details of men\u2019s jeans but also offer a superior fit and comfort for a woman\u2019s body.<\/p><p>Next, we developed shirts. We added hidden buttons behind the front placket to prevent gaping at the chest\u2014something that was in high demand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a952458 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a952458\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70c2cce\" data-id=\"70c2cce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4804722 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4804722\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-281c32b\" data-id=\"281c32b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a3a629 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2a3a629\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-shirts.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6IjEzMzA5NCIsInVybCI6Imh0dHBzOlwvXC9qaW5nc291cmNpbmcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wOFwvRGFwcGVyLUJvaS1zaGlydHMud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"416\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-shirts.webp\" class=\"attachment-large size-large wp-image-133094\" alt=\"Dapper Boi shirts\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-shirts.webp 450w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-shirts-300x277.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-shirts-200x185.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-shirts-400x370.webp 400w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-654806c\" data-id=\"654806c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c04b86 elementor-widget elementor-widget-image\" data-id=\"7c04b86\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-shirts-2.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6IjEzMzA5NSIsInVybCI6Imh0dHBzOlwvXC9qaW5nc291cmNpbmcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wOFwvRGFwcGVyLUJvaS1zaGlydHMtMi53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"395\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-shirts-2.webp\" class=\"attachment-large size-large wp-image-133095\" alt=\"Dapper Boi shirts-2\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-shirts-2.webp 450w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-shirts-2-300x263.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-shirts-2-200x176.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-shirts-2-400x351.webp 400w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf7740 elementor-widget elementor-widget-text-editor\" data-id=\"ccf7740\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">After our initial crowdfunding campaigns and selling out our first productions, we began slowly expanding our product range and employed market research to validate demand for specific products. This helped us reduce risk before launching full-scale production.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e5dd6dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5dd6dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-762fbc8\" data-id=\"762fbc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41efa3a elementor-widget elementor-widget-spacer\" data-id=\"41efa3a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9335b8 elementor-widget elementor-widget-heading\" data-id=\"c9335b8\" data-element_type=\"widget\" id=\"a7\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do my wife and I divide the work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e976fba elementor-widget elementor-widget-text-editor\" data-id=\"e976fba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Charisse handles social media, marketing, and operations, while I focus on fundraising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-90128cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90128cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81bd49d\" data-id=\"81bd49d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19153c1 elementor-widget elementor-widget-spacer\" data-id=\"19153c1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f51a7c elementor-widget elementor-widget-heading\" data-id=\"7f51a7c\" data-element_type=\"widget\" id=\"a8\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What was the biggest challenge? And my advice for startups?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1413bba elementor-widget elementor-widget-heading\" data-id=\"1413bba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About selling the house to fund the company<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f44b6 elementor-widget elementor-widget-text-editor\" data-id=\"d0f44b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2022, COVID-19 &#8220;killed&#8221; our manufacturing pace: stretching delivery times from 6-10 weeks to 6-7 months. We had just $60k in inventory and &#8220;about $100&#8221; on hand further dismayed the investors. Despite strong sales, allocating over 30% of our budget to marketing left us $460K in the hole. Yes, even in tough times, we kept marketing because it is a worthwhile investment to reach diverse and dispersed customer segments.<\/p><p>I admitted it was a wrong attempt to try to expand &#8230; but we were not ready. It was during this time that we failed on Shark Tank and had to sell our San Diego-area home, which we had bought during better times, to keep funding the company. But we lacked the confidence to admit we had fallen victim to predatory loans, which, like exploitative payday and variable-rate loans, offer short-term relief but are a bad deal in the long run.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc41a9 elementor-widget elementor-widget-heading\" data-id=\"4dc41a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About fundraising <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-439eaae elementor-widget elementor-widget-text-editor\" data-id=\"439eaae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I\u2019ve recently realized that just because someone has money or fame doesn\u2019t mean they know more than you. It\u2019s important to stay true to yourself and your mission. If someone isn\u2019t on the same page as you, that\u2019s okay\u2014find those who are. Be clear about your vision, especially when it comes to investment. Work with people who align with your goals. Yes, you need the funds, but it\u2019s just as important that your investors share your vision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2870ea elementor-widget elementor-widget-heading\" data-id=\"b2870ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About persistence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239612a elementor-widget elementor-widget-text-editor\" data-id=\"239612a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I\u2019d say, be prepared for the long haul\u2014this is a marathon, and you have to stay resilient. There will be significant highs and lows along the way, and in those low moments, you&#8217;ll learn how to pivot and truly become a leader in those times.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d290ec elementor-widget elementor-widget-heading\" data-id=\"2d290ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About the brand mission<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-432832a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"432832a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9a1a70\" data-id=\"b9a1a70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b0d4d4 elementor-widget elementor-widget-text-editor\" data-id=\"2b0d4d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dapper Boi is like our third child\u2014it has brought tremendous change to our lives. A few years ago, a mother reached out to us. She shared that her 14-year-old child had been feeling so out of place that they had suicidal thoughts and were very depressed. But everything changed when the child saw one of our ads\u2014where we were dancing confidently in our clothes\u2014and started to smile again and feel a sense of belonging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d65721f\" data-id=\"d65721f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-444164b elementor-widget elementor-widget-image\" data-id=\"444164b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-ad-screenshot-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6IjEzMzA5OCIsInVybCI6Imh0dHBzOlwvXC9qaW5nc291cmNpbmcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wOFwvRGFwcGVyLUJvaS1hZC1zY3JlZW5zaG90LTEud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"368\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-ad-screenshot-1.webp\" class=\"attachment-large size-large wp-image-133098\" alt=\"Dapper Boi ad screenshot\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-ad-screenshot-1.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-ad-screenshot-1-245x300.webp 245w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2024\/08\/Dapper-Boi-ad-screenshot-1-200x245.webp 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dea1de elementor-widget elementor-widget-text-editor\" data-id=\"0dea1de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So, I truly believe that even a simple change in clothing, when it allows you to express your true self, can make a huge difference. It\u2019s about being your most confident and authentic self, blocking out the noise, and embracing who you really are. Then, go after what you believe in with courage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fa5dc1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa5dc1d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc43e06\" data-id=\"fc43e06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-516f32a elementor-widget elementor-widget-spacer\" data-id=\"516f32a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-369af93 elementor-widget elementor-widget-heading\" data-id=\"369af93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final thoughts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b02e91a elementor-widget elementor-widget-text-editor\" data-id=\"b02e91a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dapper Boi\u2019s marketing has undoubtedly been a success. They\u2019re not just selling clothes. In their own words: <span style=\"color: #ff9933\">Dapper Boi is a Lifestyle. It\u2019s an Identity. It\u2019s Every Day.<\/span>\u00a0Maybe that\u2019s the essence of truly great marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1a8602c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a8602c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd7d3d3\" data-id=\"fd7d3d3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc291a5 elementor-widget elementor-widget-heading\" data-id=\"cc291a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1bc63e elementor-widget elementor-widget-text-editor\" data-id=\"c1bc63e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Subscribe to us for more inspiring business cases.<\/p><p>We are Jingsourcing, a leading Chinese sourcing company that helps startups and small businesses import from China. Our newsletters feature client case studies, sourcing advice, and inspirational cases like this one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39296a6 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"39296a6\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;none&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"subscribe_newsletter\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"133086\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"39296a6\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_453ed06 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_453ed06\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFirst Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_453ed06]\" id=\"form-field-field_453ed06\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"First Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_a52e465 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_a52e465\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tLast Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_a52e465]\" id=\"form-field-field_a52e465\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group 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[&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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