{"id":137215,"date":"2025-01-03T16:14:53","date_gmt":"2025-01-03T08:14:53","guid":{"rendered":"https:\/\/jingsourcing.com\/?p=137215"},"modified":"2025-01-03T16:14:57","modified_gmt":"2025-01-03T08:14:57","slug":"fb-air-up-bottle","status":"publish","type":"post","link":"https:\/\/jingsourcing.com\/fb-air-up-bottle\/","title":{"rendered":"Students Make $160M Bottle Business in 3 Years"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"137215\" class=\"elementor elementor-137215\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cd7760b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd7760b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f5498c\" data-id=\"7f5498c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e055c65 elementor-widget elementor-widget-text-editor\" data-id=\"e055c65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is a water bottle that makes ordinary water taste like a beverage. This cool idea originated from the graduation thesis of two students, Neuroscience meets Design, allowing them to sell $160 million in three years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c417aa8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c417aa8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87c28c1\" data-id=\"87c28c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d0c5fb elementor-widget elementor-widget-text-editor\" data-id=\"4d0c5fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"Tnsnd7XALo27gMxLdoecSIc2n5g\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><ul class=\"list-bullet1\"><li class=\"ace-line ace-line old-record-id-HdUbdl1OWo8hXzxqmBKcKY6WnOf\" data-list=\"bullet\"><div>Co founders\uff1aTim, Lena, Simon, Fabian\u00a0 and Jannis<\/div><\/li><li class=\"ace-line ace-line old-record-id-SjY1d7C9zojXe1xoOF1cfEOnn0d\" data-list=\"bullet\"><div>Sales channels: <a href=\"https:\/\/shop.air-up.com\/us\/en\" target=\"_blank\" rel=\"nofollow noopener\" data-lark-is-custom=\"true\">Website<\/a>, <a href=\"https:\/\/www.tiktok.com\/@airup\" target=\"_blank\" rel=\"nofollow noopener\" data-lark-is-custom=\"true\">TikTok<\/a>, <a href=\"https:\/\/www.instagram.com\/airup\" target=\"_blank\" rel=\"nofollow noopener\" data-lark-is-custom=\"true\">Ins<\/a>, <a href=\"https:\/\/www.facebook.com\/airup.official\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lark-is-custom=\"true\">Facebook<\/a>, <a href=\"https:\/\/www.amazon.com\/s?me=AJNHN9X14A2CQ&amp;marketplaceID=ATVPDKIKX0DER\" target=\"_blank\" rel=\"nofollow noopener\" data-lark-is-custom=\"true\">Amazon<\/a><\/div><\/li><li class=\"ace-line ace-line old-record-id-YjsmddSTEo7LPAxDGCZcOwOgn7c\" data-list=\"bullet\"><div>Price: $35-50\/Bottle, $3-4\/Flavor<\/div><\/li><li class=\"ace-line ace-line old-record-id-AggNd8oAtoxGq0x9J14cqAqcntd\" data-list=\"bullet\"><div>Customers: 6,000,000+<\/div><\/li><li class=\"ace-line ace-line old-record-id-XdB0dzILfo3HhcxZrqDcS7J1npd\" data-list=\"bullet\"><div>Revenue: Over $159M in 2023<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2859739 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2859739\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-948f086\" data-id=\"948f086\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09cdc59 elementor-widget elementor-widget-image\" data-id=\"09cdc59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/founders-of-Air-up-400x285.webp\" title=\"founders of Air up\" alt=\"founders of Air up\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0de9b1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0de9b1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2386eb\" data-id=\"b2386eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-684b98b elementor-widget elementor-widget-text-editor\" data-id=\"684b98b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"Tnsnd7XALo27gMxLdoecSIc2n5g\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-NsK2dFieToOylaxIxLWcWfQlnjh\">Next, I\u2019ll share the story from the co-founders\u2019 first-person perspective:<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ccf77d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4ccf77d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 64 64\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m41 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m26 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m56 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m38 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Where did the idea come from\uff1f<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 64 64\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m41 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m26 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m56 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m38 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Aggressive Investment in Production<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 64 64\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m41 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m26 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m56 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m38 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Infringement cost us \u20ac1 Billion <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 64 64\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m41 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m26 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m56 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m38 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> How we split the marketing budget?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2a87784 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a87784\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57f2b20\" data-id=\"57f2b20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d857d5b elementor-widget elementor-widget-text-editor\" data-id=\"d857d5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now, let\u2019s take a look at how the product works: When you drink water, the flavor Pods release scent molecules, which travel to your brain through your nose. This &#8220;tricks&#8221; your brain into thinking you&#8217;re drinking a flavored beverage, even though it\u2019s just plain water.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d209273 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d209273\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1621883\" data-id=\"1621883\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ec9393 elementor-widget elementor-widget-image\" data-id=\"4ec9393\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/how-Air-up-water-bottle-works-600x255.webp\" title=\"how Air up water bottle works\" alt=\"how Air up water bottle works\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e9d9790 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9d9790\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4aa5bb\" data-id=\"d4aa5bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75fb1f1 elementor-widget elementor-widget-spacer\" data-id=\"75fb1f1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1fd5227 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fd5227\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59c2dd1\" data-id=\"59c2dd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e09abf0 elementor-widget elementor-widget-heading\" data-id=\"e09abf0\" data-element_type=\"widget\" id=\"a1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where did the idea come from\uff1f<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-de7a8f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de7a8f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-731103b\" data-id=\"731103b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7930fea elementor-widget elementor-widget-text-editor\" data-id=\"7930fea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"Tnsnd7XALo27gMxLdoecSIc2n5g\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-DCr3dWwonotlujxuD6Ec2M4HnJf\">While working on our final thesis, Tim and I watched a TED talk about how people are addicted to sugar and junk food, often due to flavor cravings. That got us thinking: Could we stimulate the delicious flavors without the unhealthy ingredients like sugar and fat?<\/div><div class=\"ace-line ace-line old-record-id-DCr3dWwonotlujxuD6Ec2M4HnJf\">We did some research and found that 80% of taste is actually determined by smell. The key question became: How can we use scent to experience flavor?<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-71a8f8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71a8f8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32f7787\" data-id=\"32f7787\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0e0317 elementor-widget elementor-widget-text-editor\" data-id=\"d0e0317\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"Tnsnd7XALo27gMxLdoecSIc2n5g\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-HgBtdl0fXoSZ9mxtbtjciSJonZZ\">To test the idea, I bought a room perfume maker, connected a straw to it, and tried sipping water while inhaling the scent. To my surprise, it actually worked! That\u2019s when I realized that the scent has to go through the mouth\u2014just like when you chew food, the smell enhances the taste.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-25feee2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25feee2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b5da11\" data-id=\"7b5da11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11797f2 elementor-widget elementor-widget-image\" data-id=\"11797f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"294\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/use-scent-to-experience-flavor-illustration-300x294.webp\" class=\"attachment-medium size-medium wp-image-137234\" alt=\"use scent to experience flavor illustration\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/use-scent-to-experience-flavor-illustration-300x294.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/use-scent-to-experience-flavor-illustration-66x66.webp 66w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/use-scent-to-experience-flavor-illustration-200x196.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/use-scent-to-experience-flavor-illustration.webp 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-97ee13f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97ee13f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebe60a7\" data-id=\"ebe60a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb32046 elementor-widget elementor-widget-text-editor\" data-id=\"eb32046\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We spent 1.5 months writing the thesis and then about 1.5 years developing the prototype. During that time, we hand-crafted different flavored scent pods and tested them with friends, repeatedly refining which bottle shape worked best.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a42032d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a42032d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f50361\" data-id=\"2f50361\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-121f461 elementor-widget elementor-widget-image\" data-id=\"121f461\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"284\" height=\"300\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/developing-air-up-bottle-prototype-284x300.webp\" class=\"attachment-medium size-medium wp-image-137233\" alt=\"developing air up bottle prototype\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/developing-air-up-bottle-prototype-284x300.webp 284w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/developing-air-up-bottle-prototype-200x211.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/developing-air-up-bottle-prototype-400x422.webp 400w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/developing-air-up-bottle-prototype.webp 500w\" sizes=\"(max-width: 284px) 100vw, 284px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e56862e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e56862e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52be3c7\" data-id=\"52be3c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82b6bde elementor-widget elementor-widget-text-editor\" data-id=\"82b6bde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To ensure the product&#8217;s safety, my friend Fabian, a food science major, tested it in his master&#8217;s thesis. The results confirmed its feasibility for mass production. Later, my friends Jannis and Simon joined to help bring the product to life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d3da5e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3da5e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b387a41\" data-id=\"b387a41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e2f140 elementor-widget elementor-widget-heading\" data-id=\"0e2f140\" data-element_type=\"widget\" id=\"a2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aggressive Investment in Production<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-47f5925 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47f5925\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fec2d96\" data-id=\"fec2d96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-febe760 elementor-widget elementor-widget-text-editor\" data-id=\"febe760\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"Tnsnd7XALo27gMxLdoecSIc2n5g\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-XEU1dcRnpoLpfwxGRfzcYrFpneg\">Once we decided to startup, we initially planned to produce 1,000 units for market testing. But we were running low on funds, so we 3D printed the prototype and started pitching investors. Fortunately, our concept caught the attention of investors, and we secured a significant initial investment. <br \/>Looking back, scaling up to 80,000 units was a risky move. We hadn&#8217;t done market research, and had no idea whether the product would actually sell. If I could do it all over again, I would be more cautious.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-587afd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"587afd5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efc91d7\" data-id=\"efc91d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bdfa14 elementor-widget elementor-widget-image\" data-id=\"4bdfa14\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/Four-rounds-of-investment-of-Air-up-400x194.webp\" title=\"Four rounds of investment of Air up\" alt=\"Four rounds of investment of Air up\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-51e906b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51e906b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19374db\" data-id=\"19374db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8071285 elementor-widget elementor-widget-text-editor\" data-id=\"8071285\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thankfully, the market responded well to our product. We went on to receive \u20ac1 million in investment from well-known investors Ralf D\u00fcmmel and Frank Thelen on the German pitch show Die H\u00f6hle der L\u00f6wen. We scored a \u20ac40 million Series B in 2021, with Pepsi on board.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59c06bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59c06bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec07da6\" data-id=\"ec07da6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2442cc elementor-widget elementor-widget-image\" data-id=\"d2442cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"289\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/Ralf-DA\u00bcmmel-Frank-Thelen-invest-in-Air-up-300x289.webp\" class=\"attachment-medium size-medium wp-image-137231\" alt=\"Ralf &amp; Frank invest in Air up\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/Ralf-DA\u00bcmmel-Frank-Thelen-invest-in-Air-up-300x289.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/Ralf-DA\u00bcmmel-Frank-Thelen-invest-in-Air-up-200x192.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/Ralf-DA\u00bcmmel-Frank-Thelen-invest-in-Air-up-400x385.webp 400w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/Ralf-DA\u00bcmmel-Frank-Thelen-invest-in-Air-up.webp 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Ralf D\u00fcmmel &amp; Frank Thelen invest in Air up<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0ce35f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ce35f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83244ab\" data-id=\"83244ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f6e903 elementor-widget elementor-widget-spacer\" data-id=\"5f6e903\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5cf368e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cf368e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e15337\" data-id=\"0e15337\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f3a56c elementor-widget elementor-widget-heading\" data-id=\"1f3a56c\" data-element_type=\"widget\" id=\"a3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Infringement cost us \u20ac1 Billion <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-63698e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63698e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4310b7\" data-id=\"c4310b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fef93f7 elementor-widget elementor-widget-text-editor\" data-id=\"fef93f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once a revolutionary product hits the market, it\u2019s inevitable to avoid copycats. After securing \u20ac1 million in funding, we spent nearly \u20ac500,000 on patents and trademark applications, and even signed <a href=\"https:\/\/jingsourcing.com\/b-nda-nnn-agreements\/\" target=\"_blank\" rel=\"noopener\">NDAs<\/a> with suppliers. But knock-offs are still a huge headache. In 2023, there were over 10,000 fake product listings, costing us nearly \u20ac1 billion in both economic loss and brand damage. To tackle this, here\u2019s what we did:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0f30304 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f30304\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94a3cac\" data-id=\"94a3cac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2102012 elementor-widget elementor-widget-text-editor\" data-id=\"2102012\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"Tnsnd7XALo27gMxLdoecSIc2n5g\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div><div data-page-id=\"Tnsnd7XALo27gMxLdoecSIc2n5g\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-VsDddOa8qoDDJrxuX2Jcg8yknof\"><span style=\"color: #ff9933\"><strong>Marketplace pressure<\/strong><\/span>: At first, we hired a legal team to ask marketplaces remove the listings. However, sly sellers just tweak a few pictures or sentences, and there was no follow-up. So, we started sending cease and desist letters or temporary injunctions directly to sellers via marketplaces. This pushed them to take down the infringing listings much faster.<\/div><\/div><\/div><div class=\"ace-line ace-line old-record-id-RWABd48Sooe0ekxQb18cfTAWnhh\"><span style=\"color: #ff9933\"><strong>Source<\/strong><strong> control<\/strong><\/span>: We worked with a Chinese law firm since most fakes come from China, where our bottles are made. We also moved production to Germany, the Netherlands, and Austria.<\/div><div><span style=\"color: #ff9933\"><strong>Customs partnership<\/strong><\/span>: We partnered with European customs to intercept counterfeit goods at the border by showing officers the differences between real and fake Air Up bottles.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d6d6d28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6d6d28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25c857a\" data-id=\"25c857a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63667e6 elementor-widget elementor-widget-image\" data-id=\"63667e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/Fake-air-up-bottle-vs-authentic-product-400x184.webp\" title=\"Fake air up bottle vs authentic product\" alt=\"Fake air up bottle vs authentic product\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-52b7236 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52b7236\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e943091\" data-id=\"e943091\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d70a559 elementor-widget elementor-widget-spacer\" data-id=\"d70a559\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c10876e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c10876e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9eaff72\" data-id=\"9eaff72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-032f75c elementor-widget elementor-widget-heading\" data-id=\"032f75c\" data-element_type=\"widget\" id=\"a4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How we split the marketing budget?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5e772c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e772c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff730d4\" data-id=\"ff730d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22fef20 elementor-widget elementor-widget-text-editor\" data-id=\"22fef20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At first, we opted for a B2B model and took our prototype to grocery retailers, marketplaces, hardware stores, and even tailor shops. Eventually, we convinced a distributor.<\/p><p>But then, we realized the future was all about D2C (direct-to-consumer) and online marketing. By going direct, we could talk to consumers, know what they liked, and focus on precision marketing. This is how we divided our marketing budget:<\/p><div data-page-id=\"Tnsnd7XALo27gMxLdoecSIc2n5g\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><ul class=\"list-bullet1\"><li class=\"ace-line ace-line old-record-id-TYRYdkEFooGhHExIrnscPSOpnee\" data-list=\"bullet\"><div>45% Influence marketing<\/div><\/li><li class=\"ace-line ace-line old-record-id-AOpWd7aSGoW2f1xXn7fcTJt9n4f\" data-list=\"bullet\"><div>20% Youtube ads<\/div><\/li><li class=\"ace-line ace-line old-record-id-AsGSd5ktcoDpd5x31NTcmaGCnyh\" data-list=\"bullet\"><div>30% TikTok &amp; Meta(Facebook\/Ins) ads<\/div><\/li><li class=\"ace-line ace-line old-record-id-QhncdlrMyoYB1qxolfvcfQ37nqe\" data-list=\"bullet\"><div>10% PR<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9e7d29d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e7d29d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06946d9\" data-id=\"06946d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6adf90 elementor-widget elementor-widget-image\" data-id=\"d6adf90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"284\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/Air-up-marketing-budget-distribution-300x284.jpg\" class=\"attachment-medium size-medium wp-image-137265\" alt=\"Air up marketing budget distribution\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/Air-up-marketing-budget-distribution-300x284.jpg 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/Air-up-marketing-budget-distribution-200x190.jpg 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/Air-up-marketing-budget-distribution.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-57d11ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57d11ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5a6538\" data-id=\"b5a6538\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3004e7e elementor-widget elementor-widget-text-editor\" data-id=\"3004e7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>45% went into collaborating with influencers to create creative content and build our brand. They\u2019re great at showing what the product does and getting people hooked on products.<\/p><p>30% was spent on TikTok and Meta ads, where we\u2019ve seen great engagement.<\/p><p>20% went to YouTube ads, targeting our core audience of 8-40 years old. PR took up about 10%, including press releases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4414fd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4414fd1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f602be0\" data-id=\"f602be0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93cff2d elementor-widget elementor-widget-image\" data-id=\"93cff2d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/Air-up-creative-marketing-ad.webp\" title=\"Air up creative marketing ad\" alt=\"Air up creative marketing ad\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-60c923c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60c923c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1ebac8\" data-id=\"e1ebac8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85c1c8b elementor-widget elementor-widget-text-editor\" data-id=\"85c1c8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Influencer marketing in Italy was a huge success. Our 2022 sales reached \u20ac159 million, with Italy contributing 1\/3 of this figure. We dug into what European Gen Z liked and partnered with influencers to create cool unboxing videos and viral entertainment-focused content.<\/p><div data-page-id=\"Tnsnd7XALo27gMxLdoecSIc2n5g\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-ZbGndr2yZogrLQxENiOcfdzCngb\">Beyond Gen Z, we also target the 30+ audience. For example, kids love flavored water, but for moms, Air Up is a healthier choice than sugary drinks. Working with mom creators, beauty and fitness influencers drove a major increase in brand building and product sales.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b1ae7ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1ae7ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f7fd2b\" data-id=\"6f7fd2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f30700 elementor-widget elementor-widget-image\" data-id=\"5f30700\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/01\/Air-up-influencer-marketing-video-1-600x321.webp\" title=\"Air up influencer marketing video\" alt=\"Air up influencer marketing video\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-defd2db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"defd2db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5db00f8\" data-id=\"5db00f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd2f050 elementor-widget elementor-widget-text-editor\" data-id=\"bd2f050\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A successful business requires more than just a great idea; it needs to be commercially viable. But we don\u2019t recommend going all-in based on belief alone. Testing the market with small orders first is a safer approach. Even so, their strategy for sales channels, copyright management, and online marketing was truly insightful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bca171f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bca171f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b060d64\" data-id=\"b060d64\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebac9d0 elementor-widget elementor-widget-heading\" data-id=\"ebac9d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf42892 elementor-widget elementor-widget-text-editor\" data-id=\"cf42892\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Subscribe to us to see more\u00a0 startup stories like this one, plus China sourcing stories, product ideas, insights, and practical tips.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97f0436 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"97f0436\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;none&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"subscribe_newsletter\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"137215\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"97f0436\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_453ed06 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_453ed06\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFirst Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_453ed06]\" id=\"form-field-field_453ed06\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"First Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_a52e465 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_a52e465\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tLast Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_a52e465]\" id=\"form-field-field_a52e465\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5dfced2\" data-id=\"5dfced2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c47d71 elementor-widget elementor-widget-heading\" data-id=\"8c47d71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wholesale and Cutsomize<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-442e2b2 elementor-widget elementor-widget-text-editor\" data-id=\"442e2b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have great product ideas but not sure where to start? Or maybe you&#8217;re looking to buy products in stock, add your logo, customize packaging, or place a small order for quick testing?<\/p><p>Share your ideas. Get affordable, and effective sourcing solutions!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5989932 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5989932\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jingsourcing.com\/submit-ticket\/#inquiry\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><path d=\"M398.5 281h-298c-13.81 0-25-11.19-25-25s11.19-25 25-25h298c13.81 0 25 11.19 25 25s-11.19 25-25 25z\" fill=\"#e68117\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><path d=\"M284.01 399.25a24.96 24.96 0 0 1-18.34-8c-9.39-10.12-8.79-25.94 1.33-35.33l107.47-99.67-110.72-99.94c-10.25-9.25-11.06-25.06-1.81-35.31s25.06-11.06 35.31-1.81l131 118.25c5.21 4.7 8.2 11.37 8.25 18.39s-2.85 13.73-8 18.5L301 392.58a24.917 24.917 0 0 1-16.99 6.67z\" fill=\"#e68117\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Chat Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This is a water bottle that makes ordinary water taste like a beverage. This cool idea originated from the graduation [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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