{"id":140221,"date":"2025-04-18T11:51:56","date_gmt":"2025-04-18T03:51:56","guid":{"rendered":"https:\/\/jingsourcing.com\/?p=140221"},"modified":"2025-04-18T11:52:01","modified_gmt":"2025-04-18T03:52:01","slug":"fb-july-suitcase","status":"publish","type":"post","link":"https:\/\/jingsourcing.com\/fb-july-suitcase\/","title":{"rendered":"From 95% Revenue Loss to Million-Dollar Bussiness"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"140221\" class=\"elementor elementor-140221\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-86473fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86473fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f675be1\" data-id=\"f675be1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b21ad8 elementor-widget elementor-widget-text-editor\" data-id=\"1b21ad8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today I want to talk about <a href=\"https:\/\/july.com\/us\/\" target=\"_blank\" rel=\"nofollow noopener\">July<\/a> \u2014 a luggage brand founded by Athan and Richard. These two young founders broke into a market long owned by Samsonite. It\u2019s pretty inspiring how they innovated an ordinary suitcase into something people really love. The crazy part is, they once lost 95% of their revenue \u2014 and still bounced back with 1000% growth the next year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-77daa9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77daa9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38453c2\" data-id=\"38453c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66b4fe8 elementor-widget elementor-widget-image\" data-id=\"66b4fe8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-website-traffic-600x209.webp\" title=\"July website traffic\" alt=\"July website traffic\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">July website traffic<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9ce78e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ce78e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e06ca2b\" data-id=\"e06ca2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80ea6b9 elementor-widget elementor-widget-text-editor\" data-id=\"80ea6b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So, let\u2019s dive into how Athan and Richard made all this happen from Athan&#8217;s first-person perspective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0682e45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0682e45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-0f63057\" data-id=\"0f63057\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92c1455 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"92c1455\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 64 64\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m41 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m26 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m56 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m38 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Where Did the Product Idea Come From? <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 64 64\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m41 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m26 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m56 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m38 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to Innovate an Ordinary Product? <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 64 64\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m41 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m26 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m56 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m38 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Did Our First Production Go Smoothly?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 64 64\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m41 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m26 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m56 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m38 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What Challenges We Face &amp; How We Overcome Them?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 64 64\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m41 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m26 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m56 34c-.512 0-1.023-.195-1.414-.586l-18-18c-.781-.781-.781-2.047 0-2.828s2.047-.781 2.828 0l18 18c.781.781.781 2.047 0 2.828-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m38 52c-.512 0-1.023-.195-1.414-.586-.781-.781-.781-2.047 0-2.828l18-18c.781-.781 2.047-.781 2.828 0s.781 2.047 0 2.828l-18 18c-.391.391-.902.586-1.414.586z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How We Marketed Our Product?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ef10cfc\" data-id=\"ef10cfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ef529b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef529b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff121d4\" data-id=\"ff121d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c5abce elementor-widget elementor-widget-spacer\" data-id=\"8c5abce\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d0d2b4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0d2b4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1233dc\" data-id=\"b1233dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b058f7c elementor-widget elementor-widget-heading\" data-id=\"b058f7c\" data-element_type=\"widget\" id=\"a1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where Did the Product Idea Come From? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b0fb18f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0fb18f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33ef5b9\" data-id=\"33ef5b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-830291d elementor-widget elementor-widget-heading\" data-id=\"830291d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sex toy, nail kits or Suitcase?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0d7d4b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d7d4b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1d5ea9\" data-id=\"c1d5ea9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd9dbe4 elementor-widget elementor-widget-text-editor\" data-id=\"dd9dbe4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We were working in the same co-office, and that&#8217;s how we met. Richard had a furniture business and knew how to <a href=\"https:\/\/jingsourcing.com\/\" target=\"_blank\" rel=\"noopener\">source products from China<\/a>, while I had always been in marketing. So, we thought, why not do something together?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-29d6e06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29d6e06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cec0287\" data-id=\"cec0287\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a835dec elementor-widget elementor-widget-image\" data-id=\"a835dec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-founders.webp\" title=\"July founders\" alt=\"July founders\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2a20927 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a20927\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef7c738\" data-id=\"ef7c738\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cab020c elementor-widget elementor-widget-text-editor\" data-id=\"cab020c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So we started looking at what was selling well at the time. It was <a href=\"https:\/\/jingsourcing.com\/our-products\/adult-products-sourcing\/\" target=\"_blank\" rel=\"noopener\">sex toys<\/a> and shellac nail kits. But you know what? Not only was it hard to differentiate from competitors, but let&#8217;s be honest \u2014 sex toys market were hard to go into for us two straight men.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-94b0f19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94b0f19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-635bfc7\" data-id=\"635bfc7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8eb9e84 elementor-widget elementor-widget-image\" data-id=\"8eb9e84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/shellac-nail-kits-600x262.webp\" title=\"shellac nail kits\" alt=\"shellac nail kits\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59d254e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59d254e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a94b5a\" data-id=\"4a94b5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d45701 elementor-widget elementor-widget-text-editor\" data-id=\"1d45701\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Richard eventually dropped the idea of suitcases. At the time, I thought it was just too ordinary, so the brainstorming stopped.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f406210 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f406210\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-184f81e\" data-id=\"184f81e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a86582 elementor-widget elementor-widget-heading\" data-id=\"4a86582\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Father-in-Law Inspired Me<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4fda003 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fda003\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d6d1f3\" data-id=\"9d6d1f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f79d5fb elementor-widget elementor-widget-text-editor\" data-id=\"f79d5fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Later that day, I was taking my father-in-law to the airport and asked him what he thought of luggage, since he was always traveling for work. To my surprise, he spent at least 10-15 minutes talking about how much he loved his suitcase.\u00a0<\/p><p>His passion made me realize that consumers actually care about their luggage. And we could make something that would get people excited, even a basic suitcase.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d1ba68b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1ba68b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15fa586\" data-id=\"15fa586\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12de421 elementor-widget elementor-widget-image\" data-id=\"12de421\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/suitcases-400x273.webp\" title=\"suitcases\" alt=\"suitcases\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4438f49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4438f49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5329450\" data-id=\"5329450\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1c9790 elementor-widget elementor-widget-spacer\" data-id=\"e1c9790\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b813223 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b813223\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cba5948\" data-id=\"cba5948\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92c172c elementor-widget elementor-widget-heading\" data-id=\"92c172c\" data-element_type=\"widget\" id=\"a2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Innovate an Ordinary Product? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-45284d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45284d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-392ebd3\" data-id=\"392ebd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-352442c elementor-widget elementor-widget-heading\" data-id=\"352442c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Where's our shot?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-53d2564 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53d2564\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c49767\" data-id=\"5c49767\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f79f5b4 elementor-widget elementor-widget-text-editor\" data-id=\"f79f5b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The funny thing is, once you start looking into suitcases, you realize just how big the market actually is. But you&#8217;ll find it\u2019s basically all owned by one company \u2014 <a href=\"https:\/\/shop.samsonite.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Samsonite<\/a>. They own 5 brands, including American Tourister and Tumi. It all looks the same, just different logos.\u00a0<\/p><p>So , people don\u2019t really have much choice on suitcases. If your flight\u2019s tomorrow, you just head to a store and grab whatever suitcase is there. You probably buy it because you\u2019ve heard of it, or your parents have one.\u00a0<\/p><p>That\u2019s when we realized: there\u2019s actually a gap in the market, and the way to break in was by turning ordinary luggage into fashion accessory.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cfbda66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfbda66\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-306818e\" data-id=\"306818e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc28b1c elementor-widget elementor-widget-image\" data-id=\"fc28b1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"248\" height=\"300\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/Samsonite-suitcase-248x300.webp\" class=\"attachment-medium size-medium wp-image-140226\" alt=\"Samsonite suitcase\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/Samsonite-suitcase-248x300.webp 248w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/Samsonite-suitcase-200x242.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/Samsonite-suitcase-400x484.webp 400w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/Samsonite-suitcase.webp 423w\" sizes=\"(max-width: 248px) 100vw, 248px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Samsonite suitcase<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d7bd1e1\" data-id=\"d7bd1e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef834a3 elementor-widget elementor-widget-image\" data-id=\"ef834a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"248\" height=\"300\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-suitcase-248x300.webp\" class=\"attachment-medium size-medium wp-image-140227\" alt=\"July suitcase\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-suitcase-248x300.webp 248w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-suitcase-200x242.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-suitcase-400x484.webp 400w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-suitcase.webp 405w\" sizes=\"(max-width: 248px) 100vw, 248px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">July suitcase<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-190ba24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"190ba24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b308d1\" data-id=\"9b308d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad14259 elementor-widget elementor-widget-spacer\" data-id=\"ad14259\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d10d44a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d10d44a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37b6cda\" data-id=\"37b6cda\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d88acb elementor-widget elementor-widget-text-editor\" data-id=\"0d88acb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ff9933\"><strong>One thing&#8217;s clear:<\/strong><\/span> They proved to us that startup isn\u2019t always about some random ideas. What really impressed us was how they spotted an opportunity and had the courage to go after it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7b4deb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b4deb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a90b4f9\" data-id=\"a90b4f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16f2343 elementor-widget elementor-widget-spacer\" data-id=\"16f2343\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fbf3d5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbf3d5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21733ce\" data-id=\"21733ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ee95f7 elementor-widget elementor-widget-heading\" data-id=\"1ee95f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are travelers complaining about?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fab02cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fab02cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1be5e1\" data-id=\"e1be5e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7f1870 elementor-widget elementor-widget-text-editor\" data-id=\"b7f1870\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We looked at over 4000 one star and two star reviews of our competitors and noticed almost everyone had the same problems:\u00a0<\/p><ol><li>It&#8217;s easily gets bent or broken after airport tosses.<\/li><li>The handles and wheels are hard to use, either too stiff or short.<\/li><li>Shopping for luggage is a terrible experience. Most of it is boring business-style stuff.<\/li><li>Phones die way too fast while traveling, juggling a suitcase and a power bank at the same time is hard.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c883457 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c883457\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5498c14\" data-id=\"5498c14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7de69e0 elementor-widget elementor-widget-image\" data-id=\"7de69e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/Common-problems-with-competitors-suitcases-400x257.webp\" title=\"Common problems with competitors&#8217; suitcases\" alt=\"Common problems with competitors&#039; suitcases\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-746565e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"746565e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05d4902\" data-id=\"05d4902\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a578536 elementor-widget elementor-widget-text-editor\" data-id=\"a578536\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So we thought: the shell had to be tough enough to survive the airport toss, but still look stylish. And why not add a removable battery, so people can charge phones or laptops on the go. Plus, the handle had to be multi-stop. It can easy to adjust for sneakers, heels, or even clogs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2612e7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2612e7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f657b4e\" data-id=\"f657b4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8218bfc elementor-widget elementor-widget-image\" data-id=\"8218bfc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-suitcase-has-charger-and-multi-stop-handle.webp\" title=\"July suitcase has charger and multi-stop handle\" alt=\"July suitcase has charger and multi-stop handle\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6d89578 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d89578\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d1514d\" data-id=\"7d1514d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1062965 elementor-widget elementor-widget-spacer\" data-id=\"1062965\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-95d036f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95d036f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d0962f\" data-id=\"3d0962f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ddfa02 elementor-widget elementor-widget-heading\" data-id=\"7ddfa02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Suitcases, but make it fashion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d0eecc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0eecc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b01aa43\" data-id=\"b01aa43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9feab1 elementor-widget elementor-widget-text-editor\" data-id=\"d9feab1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>July is the most common travel month globally, you\u2019re either traveling or wishing you were. So it felt like the perfect name to connect our product with that holiday vibe. We couldn\u2019t believe our luck when we found out the name was still available.\u00a0<\/p><p>We wanted to sell luggage like selling ice cream: fun, colorful, and full of choices. Something that wouldn\u2019t feel boring but get people imagine about their travel.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-24f17c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24f17c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c3810e\" data-id=\"8c3810e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a248f3c elementor-widget elementor-widget-image\" data-id=\"a248f3c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-colorful-suitcase-400x225.webp\" title=\"July colorful suitcase\" alt=\"July colorful suitcase\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f08989b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f08989b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34ac53a\" data-id=\"34ac53a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-949b0dc elementor-widget elementor-widget-spacer\" data-id=\"949b0dc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c551206 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c551206\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-299399f\" data-id=\"299399f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-140a48a elementor-widget elementor-widget-heading\" data-id=\"140a48a\" data-element_type=\"widget\" id=\"a3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Did Our First Production Go Smoothly?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f6db84e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6db84e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e912051\" data-id=\"e912051\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d673981 elementor-widget elementor-widget-text-editor\" data-id=\"d673981\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Luckily, we raised $250,000 before July was officially registered back in July 2018. One of the investors was actually Richard\u2019s good friend.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2704bcd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2704bcd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-257287a\" data-id=\"257287a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90bd419 elementor-widget elementor-widget-image\" data-id=\"90bd419\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-founders-together-400x243.webp\" title=\"July founders together\" alt=\"July founders together\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2e95216 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e95216\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf47485\" data-id=\"cf47485\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e219ae elementor-widget elementor-widget-text-editor\" data-id=\"3e219ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We locked ourselves in a co-working office for almost six months, tweaking the design over and over. Then it was all back and forth with <a href=\"https:\/\/jingsourcing.com\/find-good-china-wholesale-suppliers\/\" target=\"_blank\" rel=\"noopener\">suppliers in China<\/a>, sampling, adjusting, fixing. Most of that $250,000 went straight into the first 1,000 suitcases. Just figuring out how to make the edges rounder and tougher costs us $50,000 for a single prototype.\u00a0<\/p><p>And even after all that, the lead time was delayed to February next year. The plan was to launch before Christmas. It was a big hit. Honestly, we weren\u2019t sure if the stock would sell after the whole Christmas gift season was over.\u00a0<\/p><p>So we had to get creative. We bought an embossing machine off eBay and decided to make some premium custom leather tags ourselves, hoping this would win people over.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f0cfc00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0cfc00\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdeed0e\" data-id=\"bdeed0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e20aeca elementor-widget elementor-widget-image\" data-id=\"e20aeca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-customize-leather-tags-300x300.webp\" class=\"attachment-medium size-medium wp-image-140235\" alt=\"July customize leather tags\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-customize-leather-tags-300x300.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-customize-leather-tags-150x150.webp 150w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-customize-leather-tags-66x66.webp 66w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-customize-leather-tags-200x200.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-customize-leather-tags.webp 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-adcca68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adcca68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4ab439\" data-id=\"a4ab439\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7bed97 elementor-widget elementor-widget-spacer\" data-id=\"a7bed97\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e8d0d17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8d0d17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e24a4b8\" data-id=\"e24a4b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7dedd8 elementor-widget elementor-widget-heading\" data-id=\"c7dedd8\" data-element_type=\"widget\" id=\"a4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Challenges We Face &amp; How We Overcome Them? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-078d1e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"078d1e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f70f25\" data-id=\"8f70f25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c07a20e elementor-widget elementor-widget-text-editor\" data-id=\"c07a20e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sales looked great right after the first launch and we attracted $10.5 million in funding. That time, we were feeling pretty confident, aiming to hit $5 million in revenue by 2019.\u00a0<\/p><p>But what we didn\u2019t see coming was the <a href=\"https:\/\/en.wikipedia.org\/wiki\/COVID-19_pandemic\" target=\"_blank\" rel=\"noopener\">pandemic<\/a>, just 8 months later. Suddenly, no one was traveling anymore. And that didn\u2019t just kill new sales, it also triggered a wave of returns, thanks to our return policy.\u00a0<\/p><p>By 2021, we\u2019d lost 95% of our revenue. It was terrible. But we couldn\u2019t just sit there and hope things would get better. We had to do something.\u00a0<\/p><p>First, we shifted our focus to building new products \u2014 backpacks, totes, anything that wasn\u2019t a suitcase. Turns out, that was successful. Bags are just like suitcases, it\u2019s all about having the right space and compartments. So we started designing different bags for students, employees, etc.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a5f8c29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5f8c29\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2309e48\" data-id=\"2309e48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7086a09 elementor-widget elementor-widget-image\" data-id=\"7086a09\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-develop-bags.webp\" title=\"July develop bags\" alt=\"July develop bags\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-75adb98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75adb98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7ce46e\" data-id=\"c7ce46e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4231b29 elementor-widget elementor-widget-text-editor\" data-id=\"4231b29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Then, we started looking at global markets that were still open during the pandemic, \u2014 places like China and the US. Most Aussie brands only think about going international once they\u2019ve nailed the local market, but for us, there wasn\u2019t much of a choice. We had to grab every chance.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8dedbfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8dedbfa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6831374\" data-id=\"6831374\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dea363 elementor-widget elementor-widget-heading\" data-id=\"6dea363\" data-element_type=\"widget\" id=\"a5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How We Marketed Our Product?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7dcf5ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dcf5ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0f07b6\" data-id=\"a0f07b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c29654f elementor-widget elementor-widget-text-editor\" data-id=\"c29654f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At first, we did many paid ads on Facebook and Instagram. The key is great photography. Photos that not only made the suitcase look good, but showed what made it different from other suitcases. It\u2019s not just a pretty box. It charges your phone, the handle stops exactly where you want, and the wheels glide smooth and silent.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-53d1db9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53d1db9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-937af80\" data-id=\"937af80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5568ec1 elementor-widget elementor-widget-image\" data-id=\"5568ec1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-social-media-ads-400x260.webp\" title=\"July social media ads\" alt=\"July social media ads\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b6493f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6493f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31c9659\" data-id=\"31c9659\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97fb90a elementor-widget elementor-widget-text-editor\" data-id=\"97fb90a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beyond Meta ads, we\u2019ve also jumped into podcasts and interviews to really boost brand awareness.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8689300 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8689300\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e523a3\" data-id=\"0e523a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7971e61 elementor-widget elementor-widget-image\" data-id=\"7971e61\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-founder-podcast.webp\" title=\"July founder podcast\" alt=\"July founder podcast\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-833ff3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"833ff3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79c0dab\" data-id=\"79c0dab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-150f5d1 elementor-widget elementor-widget-text-editor\" data-id=\"150f5d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consumer don&#8217;t care how much you spent on marketing but their experience. A lot of customers also told us they wanted to see and feel the product before buying. So we did something no other luggage brand in Australia had done \u2014 we opened a physical suitcase store in Emporium Melbourne. It was a pop-up store to test the waters and build some brand awareness as a new player.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-abcac9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abcac9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87e0207\" data-id=\"87e0207\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a81ac00 elementor-widget elementor-widget-image\" data-id=\"a81ac00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-pop-up-store-400x268.webp\" title=\"July pop up store\" alt=\"July pop up store\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f65dbf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f65dbf0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3aab8b\" data-id=\"a3aab8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88d9eaa elementor-widget elementor-widget-text-editor\" data-id=\"88d9eaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Just asked customer what they want and co-create the product. Take the handbags we developed for the U.S. market, for example. It keeps selling out and the Interactive video has 4.8 million views now.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ae4522f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae4522f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-391eb83\" data-id=\"391eb83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75366e5 elementor-widget elementor-widget-image\" data-id=\"75366e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/04\/July-handbag-600x354.webp\" title=\"July handbag\" alt=\"July handbag\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8ff7a4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ff7a4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2afac7f\" data-id=\"2afac7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e1658c elementor-widget elementor-widget-spacer\" data-id=\"3e1658c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ac60cb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac60cb9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-819d010\" data-id=\"819d010\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b3ff7a elementor-widget elementor-widget-heading\" data-id=\"9b3ff7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38116fc elementor-widget elementor-widget-text-editor\" data-id=\"38116fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Subscribe to us to see more startup stories like this one, plus sourcing insights, product ideas, and China sourcing stories.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08ac219 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"08ac219\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;none&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"subscribe_newsletter\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"140221\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"08ac219\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_453ed06 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_453ed06\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFirst Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_453ed06]\" id=\"form-field-field_453ed06\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"First Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_a52e465 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_a52e465\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tLast Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_a52e465]\" id=\"form-field-field_a52e465\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c21a6d2\" data-id=\"c21a6d2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9c82e6 elementor-widget elementor-widget-heading\" data-id=\"a9c82e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wholesale and Cutsomize<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba9c39a elementor-widget elementor-widget-text-editor\" data-id=\"ba9c39a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have great product ideas but not sure where to start? Or maybe you&#8217;re looking to buy products in stock, add your logo, customize packaging, or place a small order for quick testing?<\/p><p>Share your ideas. Get affordable, and effective sourcing solutions!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3c0c9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5d3c0c9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jingsourcing.com\/submit-ticket\/#inquiry\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><path d=\"M398.5 281h-298c-13.81 0-25-11.19-25-25s11.19-25 25-25h298c13.81 0 25 11.19 25 25s-11.19 25-25 25z\" fill=\"#e68117\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><path d=\"M284.01 399.25a24.96 24.96 0 0 1-18.34-8c-9.39-10.12-8.79-25.94 1.33-35.33l107.47-99.67-110.72-99.94c-10.25-9.25-11.06-25.06-1.81-35.31s25.06-11.06 35.31-1.81l131 118.25c5.21 4.7 8.2 11.37 8.25 18.39s-2.85 13.73-8 18.5L301 392.58a24.917 24.917 0 0 1-16.99 6.67z\" fill=\"#e68117\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Chat Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Today I want to talk about July \u2014 a luggage brand founded by Athan and Richard. These two young founders [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-140221","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From 95% Revenue Loss to Million-Dollar Bussiness<\/title>\n<meta name=\"description\" content=\"Explore how Athan and Richard built the suitcase brand July and turned a 95% revenue loss into a million-dollar business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jingsourcing.com\/fb-july-suitcase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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