{"id":145908,"date":"2025-09-18T18:33:50","date_gmt":"2025-09-18T10:33:50","guid":{"rendered":"https:\/\/jingsourcing.com\/?p=145908"},"modified":"2025-09-18T18:34:57","modified_gmt":"2025-09-18T10:34:57","slug":"fb-nanu-clock","status":"publish","type":"post","link":"https:\/\/jingsourcing.com\/fb-nanu-clock\/","title":{"rendered":"Kickstarter to Mass Production: They Sold Out After a Tariff Hike"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"145908\" class=\"elementor elementor-145908\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-305ac7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"305ac7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c04c2c8\" data-id=\"c04c2c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c42aff elementor-widget elementor-widget-text-editor\" data-id=\"6c42aff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When tariffs keep rising, is China still the best place to manufacture? The startup we\u2019re talking about today has a surprisingly refreshing answer. Meet Nanu, a two-person team that turned Kickstarter launch into more than 10,000 units sold. Even after raising the price by $60, they still kept customer trust and ran into sell-outs.\u00a0<\/p><p>Let\u2019s start with the basics:<\/p><ul><li><strong>Product:<\/strong> Counter &amp; Alarm clock<\/li><li><strong>Price:<\/strong> $99\u2013$299<\/li><li><strong>Founders:<\/strong> Hanna &amp; Drew<\/li><li><strong>Sales Channels:<\/strong> Kickstarter (initial), Website, Etsy, Online retailers<\/li><li><strong>Sales Growth:<\/strong> 300 \u2192 10,000+ within 2 years<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d8a85aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8a85aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-156fc55\" data-id=\"156fc55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16d626d elementor-widget elementor-widget-heading\" data-id=\"16d626d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Selling Ritual, Not Just a Clock<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2b9c07f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b9c07f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49d782e\" data-id=\"49d782e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85a41be elementor-widget elementor-widget-text-editor\" data-id=\"85a41be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nanu\u2019s first product was a brass mechanical counter. Every press gave a satisfying click, turning abstract goals like sobriety, unseen baby kicks, knitting, or a daily reading habit into a tangible ritual. That first launch proved one thing: there\u2019s a niche of people willing to pay premium prices for strong aesthetics, tactility, and ritual over screens and apps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-14786a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14786a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1613a30\" data-id=\"1613a30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-926a07b elementor-widget elementor-widget-image\" data-id=\"926a07b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"342\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-768x342.webp\" class=\"attachment-medium_large size-medium_large wp-image-145918\" alt=\"Nanu brass counter\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-768x342.webp 768w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-300x134.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-18x8.webp 18w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-200x89.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-400x178.webp 400w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-600x267.webp 600w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-800x356.webp 800w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter.webp 815w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b4b6f0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4b6f0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2e91a7\" data-id=\"a2e91a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-492a2c3 elementor-widget elementor-widget-text-editor\" data-id=\"492a2c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So what came next? Their second product was Arc, a modern looking alarm clock built to combat screen addiction. Most alarms today live inside your phone or try to be \u201csmart\u201d\u2014sunrise simulators, vibrating wristbands, AI sleep coaches. Hanna &amp; Drew went in the opposite direction. To fight screen anxiety and notification fatigue, they built a clock that leaves your phone outside the bedroom by chimes through a real aluminum sound bar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9ef8351 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ef8351\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2e1482\" data-id=\"c2e1482\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a845f3a elementor-widget elementor-widget-image\" data-id=\"a845f3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"365\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-Alarm-Clock-768x365.webp\" class=\"attachment-medium_large size-medium_large wp-image-145916\" alt=\"Nanu Alarm Clock\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-Alarm-Clock-768x365.webp 768w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-Alarm-Clock-300x143.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-Alarm-Clock-18x9.webp 18w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-Alarm-Clock-200x95.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-Alarm-Clock-400x190.webp 400w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-Alarm-Clock-600x285.webp 600w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-Alarm-Clock-800x380.webp 800w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-Alarm-Clock.webp 818w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-147af67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"147af67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37a0d2c\" data-id=\"37a0d2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207187d elementor-widget elementor-widget-text-editor\" data-id=\"207187d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Of course, Nanu wasn\u2019t the first to notice the \u201cphone-free wake-up\u201d trend. OneClock launched in 2021 with the same no-phone philosophy. But OneClock plays randomized, science-backed melodies through a speaker. OneClock\u2019s wooden frame and cozy aesthetic lean warm; Arc\u2019s sleek metal build and percussive chime lean pure. They both use sound to stand out from the market, but each with its own edge and that&#8217;s nearly impossible for others to replicate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5cc0430 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cc0430\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae599ba\" data-id=\"ae599ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a7813a elementor-widget elementor-widget-image\" data-id=\"6a7813a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Comparison-between-Nanu-Alarm-Clock-and-OneClock.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6IjE0NTkxNCIsInVybCI6Imh0dHBzOlwvXC9qaW5nc291cmNpbmcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOVwvQ29tcGFyaXNvbi1iZXR3ZWVuLU5hbnUtQWxhcm0tQ2xvY2stYW5kLU9uZUNsb2NrLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"212\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Comparison-between-Nanu-Alarm-Clock-and-OneClock-768x212.webp\" class=\"attachment-medium_large size-medium_large wp-image-145914\" alt=\"Comparison between Nanu Alarm Clock and OneClock\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Comparison-between-Nanu-Alarm-Clock-and-OneClock-768x212.webp 768w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Comparison-between-Nanu-Alarm-Clock-and-OneClock-300x83.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Comparison-between-Nanu-Alarm-Clock-and-OneClock-1024x283.webp 1024w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Comparison-between-Nanu-Alarm-Clock-and-OneClock-18x5.webp 18w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Comparison-between-Nanu-Alarm-Clock-and-OneClock-200x55.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Comparison-between-Nanu-Alarm-Clock-and-OneClock-400x110.webp 400w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Comparison-between-Nanu-Alarm-Clock-and-OneClock-600x166.webp 600w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Comparison-between-Nanu-Alarm-Clock-and-OneClock-800x221.webp 800w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Comparison-between-Nanu-Alarm-Clock-and-OneClock-1200x331.webp 1200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Comparison-between-Nanu-Alarm-Clock-and-OneClock.webp 1482w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6aa3e4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aa3e4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd6b257\" data-id=\"bd6b257\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62f1341 elementor-widget elementor-widget-spacer\" data-id=\"62f1341\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b1f9a6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1f9a6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81ffa60\" data-id=\"81ffa60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c426e64 elementor-widget elementor-widget-heading\" data-id=\"c426e64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Would People Pay $299 for an Alarm Clock?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-320b932 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"320b932\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b41cf48\" data-id=\"b41cf48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd7ed0b elementor-widget elementor-widget-text-editor\" data-id=\"fd7ed0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Arc originally launched at $239, later climbing to $299 as tariffs, material costs, and production complexity kicked in. Yet despite the higher price, Nanu experienced multiple sell-outs. That\u2019s rare in consumer electronics, especially for a niche product without mainstream distribution. So what did they do right? The answers fall into a few clear buckets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c64ea8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c64ea8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8c3078\" data-id=\"f8c3078\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-876734f elementor-widget elementor-widget-heading\" data-id=\"876734f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clear audience fit, built from experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-086aa20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"086aa20\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-581723a\" data-id=\"581723a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15d7ad7 elementor-widget elementor-widget-text-editor\" data-id=\"15d7ad7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This wasn\u2019t a shot in the dark. Founders Hanna &amp; Drew knew exactly who they were designing for because they were that user. And because of their past experience designing high-ticket consumer goods at Fellow (a premium coffee appliance brand). They understood the psychology of premium buyers. These people care about the feel of metal, the ritual of sound, and the ability to leave their phones outside the bedroom. Arc\u2019s aluminum body, physical chime, and 10-year warranty was for that niche from day one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-092b513 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"092b513\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbeaef3\" data-id=\"bbeaef3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e85d5c4 elementor-widget elementor-widget-image\" data-id=\"e85d5c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-10-year-warranty-300x300.webp\" class=\"attachment-medium size-medium wp-image-145915\" alt=\"Nanu 10-year warranty\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-10-year-warranty-300x300.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-10-year-warranty-150x150.webp 150w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-10-year-warranty-12x12.webp 12w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-10-year-warranty-66x66.webp 66w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-10-year-warranty-200x200.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-10-year-warranty-400x399.webp 400w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-10-year-warranty.webp 595w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7a41b49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a41b49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a33c95\" data-id=\"2a33c95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adee45a elementor-widget elementor-widget-spacer\" data-id=\"adee45a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dd58cc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd58cc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b4b45b\" data-id=\"3b4b45b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9e1d46 elementor-widget elementor-widget-heading\" data-id=\"f9e1d46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Building trust in public<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d697cdc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d697cdc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1439f55\" data-id=\"1439f55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a404feb elementor-widget elementor-widget-text-editor\" data-id=\"a404feb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From the very beginning, Nanu chose to build it in public. They shared every factory visit, testing round, and even shipping delay, they made the process visible. It makes people feel like their $299 is going toward something real.<\/p><p>When you\u2019re a small brand without big ad budgets, every dollar counts\u2014and Nanu spent most of theirs on making the product better, not pushing flashy campaigns. Their blog posts, updates, and emails answered the big question most premium buyers silently ask: Why does this cost so much? Customers could literally see where the money went\u2014better materials, refined mechanics, thoughtful design. For high-ticket products, transparency became marketing. Honesty became conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a98718a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a98718a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc92858\" data-id=\"cc92858\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f354642 elementor-widget elementor-widget-image\" data-id=\"f354642\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"284\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-QC-QA-updates-768x284.webp\" class=\"attachment-medium_large size-medium_large wp-image-145919\" alt=\"Nanu QC &amp; QA updates\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-QC-QA-updates-768x284.webp 768w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-QC-QA-updates-300x111.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-QC-QA-updates-18x7.webp 18w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-QC-QA-updates-200x74.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-QC-QA-updates-400x148.webp 400w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-QC-QA-updates-600x222.webp 600w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-QC-QA-updates-800x296.webp 800w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-QC-QA-updates.webp 818w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ef0ad6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef0ad6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b592088\" data-id=\"b592088\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92cf0a7 elementor-widget elementor-widget-spacer\" data-id=\"92cf0a7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3f880f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f880f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9cba82\" data-id=\"b9cba82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63559f3 elementor-widget elementor-widget-heading\" data-id=\"63559f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A phased strategy for high-ticket products<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6a5e979 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a5e979\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ebfe1f\" data-id=\"6ebfe1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a653cc7 elementor-widget elementor-widget-text-editor\" data-id=\"a653cc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before Arc launched, Nanu was already starting build its community. Their teardown videos of antique clocks pulled in design lovers and analog enthusiasts, many of whom became their first email subscribers. This smart content strategy reflects exactly what it takes to convert high-ticket customers in phases.\u00a0<\/p><p><strong>1. Awareness: Attract the Right People<\/strong><\/p><p>At the top of the funnel, Nanu didn\u2019t push a product\u2014they created curiosity. Content like antique clock teardowns and design inspiration appealed to a vertical niche that naturally overlapped with their future customers: people who appreciate craftsmanship, ritual, and analog beauty.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-feb3b96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"feb3b96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53a0643\" data-id=\"53a0643\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fc7d9b elementor-widget elementor-widget-image\" data-id=\"2fc7d9b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"308\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/vedios-of-antique-clock-teardowns.webp\" class=\"attachment-medium_large size-medium_large wp-image-145922\" alt=\"vedios of antique clock teardowns\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/vedios-of-antique-clock-teardowns.webp 761w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/vedios-of-antique-clock-teardowns-300x121.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/vedios-of-antique-clock-teardowns-18x7.webp 18w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/vedios-of-antique-clock-teardowns-669x272.webp 669w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/vedios-of-antique-clock-teardowns-200x81.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/vedios-of-antique-clock-teardowns-400x162.webp 400w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/vedios-of-antique-clock-teardowns-600x243.webp 600w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-79ed6c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79ed6c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b770c62\" data-id=\"b770c62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1d7073 elementor-widget elementor-widget-text-editor\" data-id=\"e1d7073\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2. Nurture: Earn Trust and Credibility<\/strong><br \/>Once the audience was in, Nanu focused on building trust. They shared behind-the-scenes updates\u2014factory visits, quality testing, even production delays. No filters, no gloss, just real-time transparency. This kind of honest storytelling built familiarity, authority, and a strong emotional connection. It showed potential buyers that this wasn\u2019t just another dropship brand\u2014it was a team obsessed with making something meaningful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10cd79a elementor-widget elementor-widget-image\" data-id=\"10cd79a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-behind-the-scenes-updates-600x288.webp\" title=\"Nanu behind-the-scenes updates\" alt=\"Nanu behind-the-scenes updates\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d55d7b6 elementor-widget elementor-widget-text-editor\" data-id=\"d55d7b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>3. Convert: Turn Interest into Revenue<\/strong><br \/>By the time Arc was ready to launch, momentum was already there. Nanu teased pre-orders, published early customer reviews, showed real QA testing footage, and bundled products to add value. All this\u2014without running a single paid ad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a156ab2 elementor-widget elementor-widget-image\" data-id=\"a156ab2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanus-customer-review-content.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6IjE0NTkxMyIsInVybCI6Imh0dHBzOlwvXC9qaW5nc291cmNpbmcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOVwvTmFudXMtY3VzdG9tZXItcmV2aWV3LWNvbnRlbnQud2VicCJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanus-customer-review-content-400x366.webp\" title=\"Nanu&#8217;s customer review content\" alt=\"Nanu&#039;s customer review content\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4ecea7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ecea7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0e0a63\" data-id=\"b0e0a63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41604aa elementor-widget elementor-widget-spacer\" data-id=\"41604aa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6d56770 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d56770\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f02104\" data-id=\"0f02104\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13857f7 elementor-widget elementor-widget-heading\" data-id=\"13857f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Selling Fewer Places, but Smarter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1058a95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1058a95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8de0531\" data-id=\"8de0531\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68d072e elementor-widget elementor-widget-text-editor\" data-id=\"68d072e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nanu\u2019s journey began on Kickstarter, which served both as a proof of demand and a source of early-stage funding. After launch, their own website became the primary sales channel, giving them full control over branding, margins, and customer experience.\u00a0<\/p><p>Beyond their own site, Nanu also sells through curated, high-end retail channels. Some lean toward design-forward \u201cbuyer\u2019s shops\u201d like Windup, Gladfellow, and Gessato; others are content-driven retailers and gift platforms like Huckberry and Bespoke Post\u2014or even museum stores like SFMOMA. This curated approach expands reach and adds prestige without compromising brand identity or pricing control.\u00a0<\/p><p>What\u2019s especially telling: Nanu doesn\u2019t appear to rely on large-scale ad campaigns. As far as we could find, there was no visible social-media ad spend (Facebook\/Instagram) before 2025, and only limited Google Ads thereafter. Instead, they focused on building brand presence and playing the long game for margins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0447a1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0447a1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87025bd\" data-id=\"87025bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63fdd94 elementor-widget elementor-widget-spacer\" data-id=\"63fdd94\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e1f85ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1f85ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02efdb0\" data-id=\"02efdb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80c42ee elementor-widget elementor-widget-heading\" data-id=\"80c42ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enough Money to Start, Not Enough to Finish<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9a001fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a001fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e53245f\" data-id=\"e53245f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c31b10d elementor-widget elementor-widget-text-editor\" data-id=\"c31b10d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nanu\u2019s first product is a brass mechanical counter\u2014went from launch to delivery in under a year. The real test came with their second product, the Arc alarm clock. On Kickstarter, they raised about $164K, but nearly all of it went straight into molds, stamping, and fixtures. The actual R&amp;D, prototyping, and day-to-day operations still needed more money.\u00a0<\/p><p>So they pieced together the rest like a puzzle: a bit of their own cash, some angel backing, an SBA loan, and even inventory financing from the bank. Cash flow was tight, and engineering a mechanical chime system instead of just dropping in a digital speaker\u2014only made it tougher. That one decision stretched the timeline, raised costs, and sharpened the cash crunch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2a08ee0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a08ee0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9efbeee\" data-id=\"9efbeee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b411599 elementor-widget elementor-widget-spacer\" data-id=\"b411599\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2a688c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a688c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68cdcbe\" data-id=\"68cdcbe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e259f8e elementor-widget elementor-widget-heading\" data-id=\"e259f8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Supply Chain: Why China, Why This Factory<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-37daa30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37daa30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89ba86b\" data-id=\"89ba86b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6f1c43 elementor-widget elementor-widget-text-editor\" data-id=\"d6f1c43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s break down how Arc went from idea to reality. The initial concept and design were done by Hanna &amp; Drew themselves. Then, to stress-test the idea, they brought in a U.S.-based engineer to evaluate technical feasibility and reduce risks early on. With a functional prototype in hand, it was time to scale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-99ef6ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99ef6ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7e0451\" data-id=\"c7e0451\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05a79ec elementor-widget elementor-widget-image\" data-id=\"05a79ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/The-prototype-of-the-Nanu-alarm-clock-400x469.webp\" title=\"The prototype of the Nanu alarm clock\" alt=\"The prototype of the Nanu alarm clock\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bdb9f24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdb9f24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-276e8ab\" data-id=\"276e8ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebe32ad elementor-widget elementor-widget-text-editor\" data-id=\"ebe32ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When it came to production, China was the obvious choice. The complexity of Arc wasn\u2019t just about one part. It was about coordinating everything: raw materials, custom components, machining, finishing, final assembly and doing it within a tight cost and time window. In China, a single supplier could manage the full supply chain.\u00a0<\/p><p>To pick a manufacturing partner, the \u201cideal\u201d choice would\u2019ve been to approach a factory that already specialized in clocks. But as a small startup, Drew knew exactly what that would mean: they\u2019d be the smallest fish in the pond\u2014unlikely to get serious attention or resource investment. Instead, through a trusted friend\u2019s referral, they found a factory that wasn\u2019t a clock specialist, but produced high-quality goods and, more importantly, was willing to collaborate. They were open to prototyping, patient with iterations, and ready to build something new from scratch.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ffdf3b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffdf3b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e51e6b\" data-id=\"4e51e6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac3ab61 elementor-widget elementor-widget-spacer\" data-id=\"ac3ab61\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b1413dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1413dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f153efd\" data-id=\"f153efd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfdd0c5 elementor-widget elementor-widget-heading\" data-id=\"cfdd0c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Hardest Hits on the Way to Market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-44c3686 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44c3686\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fccb6ce\" data-id=\"fccb6ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52bf354 elementor-widget elementor-widget-heading\" data-id=\"52bf354\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">It took twice as long and nearly failed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-eb857f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb857f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e32c913\" data-id=\"e32c913\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-740d477 elementor-widget elementor-widget-text-editor\" data-id=\"740d477\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first product went from founding to launch in about a year. With the alarm clock, they expected the same. But this time, they insisted on using a true mechanical chime system, which made execution far more difficult. On top of that, the factory they partnered with had little direct experience in clocks, so mass production required extra coordination and refinement.\u00a0<\/p><p>During the first small-batch run, problems showed up. The product wasn\u2019t ready. So Drew went directly on-site to the factory. Over the next three months, he worked in cycles\u2014meeting face-to-face every few weeks, tweaking, testing, and grinding through iteration after iteration to push the final version over the line. In the end, it took nearly two full years to get Arc from prototype to stable production. Luckily, they pulled it off.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a177ff7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a177ff7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-806380a\" data-id=\"806380a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33e597a elementor-widget elementor-widget-image\" data-id=\"33e597a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/the-product-problems-during-Nanus-first-small-batch.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6IjE0NTkyMCIsInVybCI6Imh0dHBzOlwvXC9qaW5nc291cmNpbmcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOVwvdGhlLXByb2R1Y3QtcHJvYmxlbXMtZHVyaW5nLU5hbnVzLWZpcnN0LXNtYWxsLWJhdGNoLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/the-product-problems-during-Nanus-first-small-batch-600x606.webp\" title=\"the product problems during Nanu&#8217;s first small-batch\" alt=\"the product problems during Nanu&#039;s first small-batch\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59f454d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59f454d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6f9f83\" data-id=\"a6f9f83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fd0ebe elementor-widget elementor-widget-spacer\" data-id=\"5fd0ebe\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d985b42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d985b42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d612e27\" data-id=\"d612e27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5663019 elementor-widget elementor-widget-heading\" data-id=\"5663019\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">900% tariff increase nearly killed the business<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-39b6d21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39b6d21\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d237526\" data-id=\"d237526\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b68de0 elementor-widget elementor-widget-text-editor\" data-id=\"8b68de0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Just as production finally stabilized, another unexpected blow hit: a massive tariff spike on imports, raising the cost of both components and finished products. And there wasn\u2019t a clear way around it. The logic for manufacturing in China still held: a consolidated supply chain, faster lead times, and full control from raw materials to final assembly. Even with the added cost, China remained the best overall option.\u00a0<\/p><p>So Nanu did what few brands have the courage to do: They explained it to their customers\u2014the real impact of tariffs, and why they had no choice but to raise the price of Arc from $239 to $299. The result? Their core customers didn\u2019t leave. In fact, many stood by the brand. They kept buying\u2014Arc went on to sell out multiple times after the price hike. In hindsight, all that early product polishing paid off. Because once trust is built, customers don\u2019t just stay, they defend you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c782453 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c782453\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-abd749e\" data-id=\"abd749e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ec2e90 elementor-widget elementor-widget-heading\" data-id=\"8ec2e90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f3fea elementor-widget elementor-widget-text-editor\" data-id=\"73f3fea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Subscribe to us to see more case studies like this one, plus China sourcing stories, startup stories, product ideas, insights, and practical tips.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a70c38 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"3a70c38\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;none&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"subscribe_newsletter\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"145908\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"3a70c38\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_453ed06 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_453ed06\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFirst Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_453ed06]\" id=\"form-field-field_453ed06\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"First Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_a52e465 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_a52e465\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tLast Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_a52e465]\" id=\"form-field-field_a52e465\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b01a2d\" data-id=\"7b01a2d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01383ea elementor-widget elementor-widget-heading\" data-id=\"01383ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wholesale and Cutsomize<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3a921b elementor-widget elementor-widget-text-editor\" data-id=\"a3a921b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have great product ideas but not sure where to start? Or maybe you&#8217;re looking to buy products in stock, add your logo, customize packaging, or place a small order for quick testing?<\/p><p>Share your ideas. Get affordable, and effective sourcing solutions!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98915e7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"98915e7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jingsourcing.com\/submit-ticket\/#inquiry\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><path d=\"M398.5 281h-298c-13.81 0-25-11.19-25-25s11.19-25 25-25h298c13.81 0 25 11.19 25 25s-11.19 25-25 25z\" fill=\"#e68117\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><path d=\"M284.01 399.25a24.96 24.96 0 0 1-18.34-8c-9.39-10.12-8.79-25.94 1.33-35.33l107.47-99.67-110.72-99.94c-10.25-9.25-11.06-25.06-1.81-35.31s25.06-11.06 35.31-1.81l131 118.25c5.21 4.7 8.2 11.37 8.25 18.39s-2.85 13.73-8 18.5L301 392.58a24.917 24.917 0 0 1-16.99 6.67z\" fill=\"#e68117\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Chat Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When tariffs keep rising, is China still the best place to manufacture? The startup we\u2019re talking about today has a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-145908","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kickstarter to Mass Production: They Sold Out After a Tariff Hike<\/title>\n<meta name=\"description\" content=\"Discover how Nanu, turned a $99 counter and $299 alarm clock into sell-outs, navigating tariffs, supply chain risk, and customer trust.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jingsourcing.com\/fb-nanu-clock\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kickstarter to Mass Production: They Sold Out After a Tariff Hike\" \/>\n<meta property=\"og:description\" content=\"Discover how Nanu, turned a $99 counter and $299 alarm clock into sell-outs, navigating tariffs, supply chain risk, and customer trust.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jingsourcing.com\/fb-nanu-clock\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jingsourcing\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-18T10:33:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T10:34:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-768x342.webp\" \/>\n<meta name=\"author\" content=\"Lee Anqi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lee Anqi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/jingsourcing.com\/fb-nanu-clock\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/jingsourcing.com\/fb-nanu-clock\/\"},\"author\":{\"name\":\"Lee Anqi\",\"@id\":\"https:\/\/jingsourcing.com\/#\/schema\/person\/79b048c931219202c4455396e4e49d06\"},\"headline\":\"Kickstarter to Mass Production: They Sold Out After a Tariff Hike\",\"datePublished\":\"2025-09-18T10:33:50+00:00\",\"dateModified\":\"2025-09-18T10:34:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/jingsourcing.com\/fb-nanu-clock\/\"},\"wordCount\":1659,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/jingsourcing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/jingsourcing.com\/fb-nanu-clock\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-768x342.webp\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/jingsourcing.com\/fb-nanu-clock\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jingsourcing.com\/fb-nanu-clock\/\",\"url\":\"https:\/\/jingsourcing.com\/fb-nanu-clock\/\",\"name\":\"Kickstarter to Mass Production: They Sold Out After a Tariff Hike\",\"isPartOf\":{\"@id\":\"https:\/\/jingsourcing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/jingsourcing.com\/fb-nanu-clock\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/jingsourcing.com\/fb-nanu-clock\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-768x342.webp\",\"datePublished\":\"2025-09-18T10:33:50+00:00\",\"dateModified\":\"2025-09-18T10:34:57+00:00\",\"description\":\"Discover how Nanu, turned a $99 counter and $299 alarm clock into sell-outs, navigating tariffs, supply chain risk, and customer trust.\",\"breadcrumb\":{\"@id\":\"https:\/\/jingsourcing.com\/fb-nanu-clock\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/jingsourcing.com\/fb-nanu-clock\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jingsourcing.com\/fb-nanu-clock\/#primaryimage\",\"url\":\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-768x342.webp\",\"contentUrl\":\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-768x342.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/jingsourcing.com\/fb-nanu-clock\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/jingsourcing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\/\/jingsourcing.com\/uncategorized\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Kickstarter to Mass Production: They Sold Out After a Tariff Hike\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/jingsourcing.com\/#website\",\"url\":\"https:\/\/jingsourcing.com\/\",\"name\":\"jingsourcing\",\"description\":\"Help Your Business Source From China\",\"publisher\":{\"@id\":\"https:\/\/jingsourcing.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/jingsourcing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/jingsourcing.com\/#organization\",\"name\":\"jingsourcing\",\"url\":\"https:\/\/jingsourcing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jingsourcing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2021\/06\/1image005-Jingsourcing.png\",\"contentUrl\":\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2021\/06\/1image005-Jingsourcing.png\",\"width\":198,\"height\":98,\"caption\":\"jingsourcing\"},\"image\":{\"@id\":\"https:\/\/jingsourcing.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/jingsourcing\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/jingsourcing.com\/#\/schema\/person\/79b048c931219202c4455396e4e49d06\",\"name\":\"Lee Anqi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jingsourcing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0e30dfcf458d718afa39808c14d8278c60be83057984b5f65edba594832a9adc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0e30dfcf458d718afa39808c14d8278c60be83057984b5f65edba594832a9adc?s=96&d=mm&r=g\",\"caption\":\"Lee Anqi\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kickstarter to Mass Production: They Sold Out After a Tariff Hike","description":"Discover how Nanu, turned a $99 counter and $299 alarm clock into sell-outs, navigating tariffs, supply chain risk, and customer trust.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jingsourcing.com\/fb-nanu-clock\/","og_locale":"en_US","og_type":"article","og_title":"Kickstarter to Mass Production: They Sold Out After a Tariff Hike","og_description":"Discover how Nanu, turned a $99 counter and $299 alarm clock into sell-outs, navigating tariffs, supply chain risk, and customer trust.","og_url":"https:\/\/jingsourcing.com\/fb-nanu-clock\/","article_publisher":"https:\/\/www.facebook.com\/jingsourcing","article_published_time":"2025-09-18T10:33:50+00:00","article_modified_time":"2025-09-18T10:34:57+00:00","og_image":[{"url":"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-768x342.webp","type":"","width":"","height":""}],"author":"Lee Anqi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lee Anqi","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jingsourcing.com\/fb-nanu-clock\/#article","isPartOf":{"@id":"https:\/\/jingsourcing.com\/fb-nanu-clock\/"},"author":{"name":"Lee Anqi","@id":"https:\/\/jingsourcing.com\/#\/schema\/person\/79b048c931219202c4455396e4e49d06"},"headline":"Kickstarter to Mass Production: They Sold Out After a Tariff Hike","datePublished":"2025-09-18T10:33:50+00:00","dateModified":"2025-09-18T10:34:57+00:00","mainEntityOfPage":{"@id":"https:\/\/jingsourcing.com\/fb-nanu-clock\/"},"wordCount":1659,"commentCount":1,"publisher":{"@id":"https:\/\/jingsourcing.com\/#organization"},"image":{"@id":"https:\/\/jingsourcing.com\/fb-nanu-clock\/#primaryimage"},"thumbnailUrl":"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-768x342.webp","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/jingsourcing.com\/fb-nanu-clock\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/jingsourcing.com\/fb-nanu-clock\/","url":"https:\/\/jingsourcing.com\/fb-nanu-clock\/","name":"Kickstarter to Mass Production: They Sold Out After a Tariff Hike","isPartOf":{"@id":"https:\/\/jingsourcing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jingsourcing.com\/fb-nanu-clock\/#primaryimage"},"image":{"@id":"https:\/\/jingsourcing.com\/fb-nanu-clock\/#primaryimage"},"thumbnailUrl":"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-768x342.webp","datePublished":"2025-09-18T10:33:50+00:00","dateModified":"2025-09-18T10:34:57+00:00","description":"Discover how Nanu, turned a $99 counter and $299 alarm clock into sell-outs, navigating tariffs, supply chain risk, and customer trust.","breadcrumb":{"@id":"https:\/\/jingsourcing.com\/fb-nanu-clock\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jingsourcing.com\/fb-nanu-clock\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jingsourcing.com\/fb-nanu-clock\/#primaryimage","url":"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-768x342.webp","contentUrl":"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/09\/Nanu-brass-counter-768x342.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/jingsourcing.com\/fb-nanu-clock\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jingsourcing.com\/"},{"@type":"ListItem","position":2,"name":"Uncategorized","item":"https:\/\/jingsourcing.com\/uncategorized\/"},{"@type":"ListItem","position":3,"name":"Kickstarter to Mass Production: They Sold Out After a Tariff Hike"}]},{"@type":"WebSite","@id":"https:\/\/jingsourcing.com\/#website","url":"https:\/\/jingsourcing.com\/","name":"jingsourcing","description":"Help Your Business Source From China","publisher":{"@id":"https:\/\/jingsourcing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jingsourcing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jingsourcing.com\/#organization","name":"jingsourcing","url":"https:\/\/jingsourcing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jingsourcing.com\/#\/schema\/logo\/image\/","url":"https:\/\/jingsourcing.com\/wp-content\/uploads\/2021\/06\/1image005-Jingsourcing.png","contentUrl":"https:\/\/jingsourcing.com\/wp-content\/uploads\/2021\/06\/1image005-Jingsourcing.png","width":198,"height":98,"caption":"jingsourcing"},"image":{"@id":"https:\/\/jingsourcing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/jingsourcing"]},{"@type":"Person","@id":"https:\/\/jingsourcing.com\/#\/schema\/person\/79b048c931219202c4455396e4e49d06","name":"Lee Anqi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jingsourcing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0e30dfcf458d718afa39808c14d8278c60be83057984b5f65edba594832a9adc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e30dfcf458d718afa39808c14d8278c60be83057984b5f65edba594832a9adc?s=96&d=mm&r=g","caption":"Lee Anqi"}}]}},"_links":{"self":[{"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/posts\/145908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/comments?post=145908"}],"version-history":[{"count":4,"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/posts\/145908\/revisions"}],"predecessor-version":[{"id":145926,"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/posts\/145908\/revisions\/145926"}],"wp:attachment":[{"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/media?parent=145908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/categories?post=145908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/tags?post=145908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}