{"id":148468,"date":"2025-11-07T12:01:31","date_gmt":"2025-11-07T04:01:31","guid":{"rendered":"https:\/\/jingsourcing.com\/?p=148468"},"modified":"2025-11-07T12:01:35","modified_gmt":"2025-11-07T04:01:35","slug":"fb-flavored-toothpick","status":"publish","type":"post","link":"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/","title":{"rendered":"How Students Made \u20ac4M Selling Flavoured Toothpicks"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"148468\" class=\"elementor elementor-148468\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2c0635f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c0635f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b66618d\" data-id=\"b66618d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcf4f77 elementor-widget elementor-widget-text-editor\" data-id=\"dcf4f77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today we\u2019re looking at a product that sounds ridiculous: flavoured toothpicks from <a href=\"https:\/\/pickem.store\/\" target=\"_blank\" rel=\"noopener\">Pick&#8217;em<\/a>. Yet this idea from a group of German university students turned into a breakout D2C brand, selling over 250 million sticks, passing \u20ac4 million in revenue, and growing 1400% last year. It\u2019s fascinating to see how they turned the most ordinary thing in the world into something people queued up to try, selling out for nearly 18 months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-381266c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"381266c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5564470\" data-id=\"5564470\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c68900 elementor-widget elementor-widget-image\" data-id=\"0c68900\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-toothpick-400x225.webp\" title=\"Pickem toothpick\" alt=\"Pickem toothpick\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5f31173 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f31173\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7110a24\" data-id=\"7110a24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba1f2c7 elementor-widget elementor-widget-text-editor\" data-id=\"ba1f2c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Product:<\/strong> Flavoured toothpicks<\/li><li><strong>AOV:<\/strong> Around \u20ac20<\/li><li><strong>Initial capital:<\/strong> A few thousand euros<\/li><li><strong>First batch:<\/strong> About 2000 packs<\/li><li><strong>Target audience:<\/strong> 15 \u2013 28 yrs<\/li><li><strong>Total sold:<\/strong> 250 million sticks (1.25 million packs)<\/li><li><strong>Sales Revenue:<\/strong> Over \u20ac4 + million<\/li><\/ul><p>Now, let\u2019s look at the story from the first-person perspective of Niklas Terrahe, one of Pick\u2019em\u2019s co-founders, to explore who buys flavoured toothpicks, where the idea began, and how it scaled to \u20ac10 million a year.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ed5e30a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed5e30a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3eab6f\" data-id=\"d3eab6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-996b38d elementor-widget elementor-widget-image\" data-id=\"996b38d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-founders-300x300.webp\" class=\"attachment-medium size-medium wp-image-148493\" alt=\"Pickem founders\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-founders-300x300.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-founders-150x150.webp 150w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-founders-12x12.webp 12w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-founders-66x66.webp 66w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-founders-200x200.webp 200w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-founders-400x399.webp 400w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-founders.webp 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-35fe624 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35fe624\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a94774\" data-id=\"4a94774\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-300cf2e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"300cf2e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\"><g><path d=\"m12 9c-1.6569 0-3 1.3431-3 3s1.3431 3 3 3 3-1.3431 3-3-1.3431-3-3-3z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Finding the Idea in the Most Boring Product<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\"><g><path d=\"m12 9c-1.6569 0-3 1.3431-3 3s1.3431 3 3 3 3-1.3431 3-3-1.3431-3-3-3z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Why Supply Chain Became Our Biggest Advantage?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\"><g><path d=\"m12 9c-1.6569 0-3 1.3431-3 3s1.3431 3 3 3 3-1.3431 3-3-1.3431-3-3-3z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How We Market Beyond Paid Ads?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\"><g><path d=\"m12 9c-1.6569 0-3 1.3431-3 3s1.3431 3 3 3 3-1.3431 3-3-1.3431-3-3-3z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Where We First Sold &amp; How We Priced to Profit?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\"><g><path d=\"m12 9c-1.6569 0-3 1.3431-3 3s1.3431 3 3 3 3-1.3431 3-3-1.3431-3-3-3z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to Choose Right Investors for a Crazy Idea?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a6\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\"><g><path d=\"m12 9c-1.6569 0-3 1.3431-3 3s1.3431 3 3 3 3-1.3431 3-3-1.3431-3-3-3z\" fill=\"#ff9933\" data-original=\"#000000\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How We Expanding Products?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-31f07fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31f07fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13d6e3f\" data-id=\"13d6e3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d9c93b elementor-widget elementor-widget-spacer\" data-id=\"2d9c93b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-22f27e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22f27e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdf2331\" data-id=\"fdf2331\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f6ca68 elementor-widget elementor-widget-heading\" data-id=\"8f6ca68\" data-element_type=\"widget\" id=\"a1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Finding the Idea in the Most Boring Product<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-26cede2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26cede2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7fd483\" data-id=\"b7fd483\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d45655c elementor-widget elementor-widget-text-editor\" data-id=\"d45655c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Toothpick is simple, universal, and almost invisible in daily life. But back in the 1970s, it actually had its moment: often seen in Hollywood movies and pop culture as a casual accessory that signaled attitude and rebellion. It was cool to have one between your teeth.<\/p><p>So what if we gave it a flavour? Something like mint to make people want to keep it in their mouths. If we could re-package and re-imagine the most ordinary product, and make people talk about it again just like toothpicks in the 1970s? Considering how common the material is, it\u2019s almost crazy to see how far it\u2019s come.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b425f53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b425f53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05cdf16\" data-id=\"05cdf16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a358c80 elementor-widget elementor-widget-spacer\" data-id=\"a358c80\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f346c03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f346c03\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39a695e\" data-id=\"39a695e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26363e4 elementor-widget elementor-widget-heading\" data-id=\"26363e4\" data-element_type=\"widget\" id=\"a2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Supply Chain Became Our Biggest Advantage?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-00800b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00800b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7d527a\" data-id=\"f7d527a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c7ddc4 elementor-widget elementor-widget-text-editor\" data-id=\"5c7ddc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Back then, we were still at university, so we treated Pick\u2019em like a side project. We pooled a few thousand euros, found a supplier, and produced our first 2 000 packs, stacked inside a 20 square-meter room. Then came our fifth TikTok video, the one that went viral. Orders skyrocketed overnight and our <a href=\"https:\/\/jingsourcing.com\/b-lead-time-meaning-in-supply-chain\/\" target=\"_blank\" rel=\"noopener\">lead time<\/a> with the supplier was eight weeks. Even though we reinvested every money we earned back into production, for almost a year and a half we simply couldn\u2019t keep up with demand. We were constantly sold out.\u00a0<\/p><p>Once we raised our first angel round, we made a bold decision: go in-house. So we now have an 800 m\u00b2 production facility, fully certified for food safety and <a href=\"https:\/\/jingsourcing.com\/b-quality-control-vs-quality-assurance\/\" target=\"_blank\" rel=\"noopener\">quality control<\/a>. I know it goes against what most startups do today, too much upfront investment and risk. But if we wanted to become the Coca-Cola of toothpicks, the brand that defines the flavoured-toothpick category, this was the only way forward.\u00a0<\/p><p>It was a painful process: new equipment, new compliance, new learning curves. But it did give us a decisive edge. Now we can develop and launch a new flavour in under a week, test spices sourced from around the world, and send fresh samples to creators within 24 hours.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8de7071 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8de7071\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f654e3\" data-id=\"6f654e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afe42bb elementor-widget elementor-widget-image\" data-id=\"afe42bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-warehouse-and-in-house-facility-600x331.png\" title=\"Pickem warehouse and in-house facility\" alt=\"Pickem warehouse and in-house facility\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-52bf887 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52bf887\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e40d173\" data-id=\"e40d173\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91abac7 elementor-widget elementor-widget-spacer\" data-id=\"91abac7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3bd51b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bd51b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b70246\" data-id=\"3b70246\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0789abb elementor-widget elementor-widget-heading\" data-id=\"0789abb\" data-element_type=\"widget\" id=\"a3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How We Market Beyond Paid Ads?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ba35212 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba35212\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f99087c\" data-id=\"f99087c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3960ce4 elementor-widget elementor-widget-heading\" data-id=\"3960ce4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We don\u2019t like paid ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-70b3349 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70b3349\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73eec49\" data-id=\"73eec49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-148977a elementor-widget elementor-widget-text-editor\" data-id=\"148977a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s be honest, toothpicks sound like the most ordinary product in the world. And hardly anyone has heard of flavoured toothpicks. So if we wanted to bring a \u201cdead\u201d category back to life, we couldn\u2019t just explain what it is. The goal isn\u2019t to sell a toothpick, but to grab people\u2019s attention first. The creative chain is simple: Content \u2192 Entertainment \u2192 Trust \u2192 Conversion. To make that happen, the focus stays on 4 things:\u00a0<\/p><ol><li><strong>Authenticity beats perfection.<\/strong><br \/>We deliberately make our videos look like they were shot by the community itself which is filmed on phones, edited with CapCut, and always conversational. The goal is to make viewers feel like they\u2019re talking to a friend, not being sold to.\u00a0<\/li><li><strong>Play in the grey zone.<\/strong><br \/>Our best videos often live in that slightly chaotic guerrilla-marketing space, like holding up a sign at a Macklemore concert until he reacts, or sneaking a \u201ctoothpick Mona Lisa\u201d into the National Gallery. It\u2019s not technically illegal, but just thrilling enough to keep people watching.<\/li><li><strong>The story is everything. <br \/><\/strong>Every video is written in \u201cfive-year-old language\u201d \u2014 short, direct, impossible to miss. Every few seconds, the viewer needs a new reason to stay: a question, a surprise, or a payoff. <br \/>For example:<\/li><\/ol><ul><li>Wanting a celebrity to try the product \u2014 episode 1.<\/li><li>Getting noticed \u2014 episode 2.<\/li><li>The reaction \u2014 episode 3. <br \/>One idea can fuel several short videos, each with its own hook and resolution.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-86ccd43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86ccd43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-810ee52\" data-id=\"810ee52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6689b8b elementor-widget elementor-widget-video\" data-id=\"6689b8b\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtube.com\\\/watch?v=AVOww6vM26E?si=B7Rn25h7ljYGS6bP&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e8c33e1\" data-id=\"e8c33e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df37b1c elementor-widget elementor-widget-video\" data-id=\"df37b1c\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtube.com\\\/watch?v=Zq-rwut9Mgg?si=m-kI9zFmGzU3CB4R&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-aa6c62f\" data-id=\"aa6c62f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b43613 elementor-widget elementor-widget-video\" data-id=\"9b43613\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtube.com\\\/watch?v=T5ApXuZew90?si=IL7hobJ4f2dSChjM&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-16cd9c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16cd9c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5770e68\" data-id=\"5770e68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd269c7 elementor-widget elementor-widget-text-editor\" data-id=\"fd269c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"4\"><li><strong>Influencer marketing?<\/strong><br \/>It doesn\u2019t work the way it used to. You can\u2019t just pay someone to say, \u201cI got this product and it changed my life.\u201d It\u2019s about building a story around the collaboration. When we worked with UFC Heavyweight Champion Tom Aspinall, we didn\u2019t just hand him a box of toothpicks. We filmed how we met him at the gym, his first reaction, and how we co-created a new flavour \u2014 B.I.G Berry.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f79f96e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f79f96e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c2613f\" data-id=\"7c2613f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-448601a elementor-widget elementor-widget-image\" data-id=\"448601a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-collaborate-with-UFC-Heavyweight-Champion-Tom-Aspinall-600x288.png\" title=\"Pickem collaborate with UFC Heavyweight Champion Tom Aspinall\" alt=\"Pickem collaborate with UFC Heavyweight Champion Tom Aspinall\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1d4cc2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d4cc2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b703440\" data-id=\"b703440\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cab72c elementor-widget elementor-widget-spacer\" data-id=\"8cab72c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-77d9dd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77d9dd7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb32451\" data-id=\"fb32451\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef5f4f1 elementor-widget elementor-widget-heading\" data-id=\"ef5f4f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Where real conversions happen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d88ed57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d88ed57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff68e2a\" data-id=\"ff68e2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5c3993 elementor-widget elementor-widget-text-editor\" data-id=\"c5c3993\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Viral TikToks don\u2019t automatically turn into sales. Even our most viral vedios convert at around 0.01%, because audiences hate feeling like they\u2019re being sold to. That\u2019s why our top-of-funnel content is never about pushing the product. It\u2019s about building awareness, making people laugh, and earning a place in their memory.\u00a0<\/p><p>Once that attention is there, we go deeper. Our ads are built around specific use cases that come from what we see every day: biting nails, chewing pencils, or needing something to focus. Many people use our toothpicks to quit smoking, others to fight late-night snack cravings. A zero-calorie, sugar-free toothpick turned out to be a much bigger market than we expected. Everything we do now is about slowly changing that habit: instead of chewing gum, people start chewing flavoured toothpicks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0e2c82b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e2c82b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a98574\" data-id=\"3a98574\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4707da6 elementor-widget elementor-widget-image\" data-id=\"4707da6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/The-specific-scenario-of-Pickems-ads.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6IjE0ODQ5NyIsInVybCI6Imh0dHBzOlwvXC9qaW5nc291cmNpbmcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvVGhlLXNwZWNpZmljLXNjZW5hcmlvLW9mLVBpY2tlbXMtYWRzLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/The-specific-scenario-of-Pickems-ads-400x321.webp\" title=\"The specific scenario of Pickem&#8217;s ads\" alt=\"The specific scenario of Pickem&#039;s ads\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3257751 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3257751\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91eba92\" data-id=\"91eba92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddf0b84 elementor-widget elementor-widget-spacer\" data-id=\"ddf0b84\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2cfeda1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cfeda1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bb97e6\" data-id=\"7bb97e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cd6658 elementor-widget elementor-widget-heading\" data-id=\"2cd6658\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Viral first. Retail next. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ef06c2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef06c2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b629202\" data-id=\"b629202\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9eb05f elementor-widget elementor-widget-text-editor\" data-id=\"c9eb05f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I believe 90% of gum purchases are impulse buys. It happens at the checkout counter. That\u2019s why getting into retail brings the real pull. It turns all the momentum we built online into something people can actually grab on the shelf. Actually, retailers came to us. In the UK, a new regulation banned sugary products from checkout displays. Retailers started looking for sugar-free, small-format products that could still attract attention, and our name kept coming up. Every retailer we spoke to wanted to reach younger customers. And our strongest audience is Gen Z and Alpha, the generations that live on TikTok.\u00a0<\/p><p>In our ideal setup, retail sales will one day surpass online. A strong retail revenue stream lets us push our top-of-funnel marketing even further to make cooler, bolder, more entertaining videos that don\u2019t have to convert directly, but drive impressions and brand recall at scale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-24a28ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24a28ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d06324f\" data-id=\"d06324f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c478843 elementor-widget elementor-widget-image\" data-id=\"c478843\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-enters-the-retail-600x330.webp\" title=\"Pickem enters the retail\" alt=\"Pickem enters the retail\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9a9a35b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a9a35b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccb8e69\" data-id=\"ccb8e69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e73823f elementor-widget elementor-widget-spacer\" data-id=\"e73823f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4f4a216 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f4a216\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d89d329\" data-id=\"d89d329\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0079da0 elementor-widget elementor-widget-heading\" data-id=\"0079da0\" data-element_type=\"widget\" id=\"a4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where We First Sold &amp; How We Priced to Profit?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-116da97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"116da97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d9561b\" data-id=\"2d9561b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9edb9a elementor-widget elementor-widget-text-editor\" data-id=\"d9edb9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our primary market is the UK. Even though we\u2019re a German company, we deliberately avoided launching in Germany first. Anything pop-culture relevant rarely becomes mainstream there, so we decided to scale in countries where trends move faster and then come back home later. Appearing on Germany\u2019s Shark Tank (<a href=\"https:\/\/de.wikipedia.org\/wiki\/Die_H%C3%B6hle_der_L%C3%B6wen\" target=\"_blank\" rel=\"noopener\">Die H\u00f6hle der L\u00f6wen<\/a>) gave us both exposure and investment, which helped accelerate our rollout across eight European markets. Retail has been a major growth driver since then, with large orders coming in from multiple regions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-11ed58e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11ed58e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ddcefd\" data-id=\"5ddcefd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06ec287 elementor-widget elementor-widget-image\" data-id=\"06ec287\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-on-German-Shark-Tank-600x262.webp\" title=\"Pickem on German Shark Tank\" alt=\"Pickem on German Shark Tank\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b14444b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b14444b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f1a5a1\" data-id=\"7f1a5a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9a364d elementor-widget elementor-widget-text-editor\" data-id=\"f9a364d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On pricing, a single pack at \u20ac3 can\u2019t cover customer acquisition and <a href=\"https:\/\/jingsourcing.com\/b-order-fulfillment-meaning\/\" target=\"_blank\" rel=\"noopener\">fulfillment<\/a> costs. A one-pack order is effectively unprofitable. The psychological ceiling for a single purchase sits around \u20ac10, but our real margin comes from bundle sales around \u20ac20. That\u2019s how we lift the average order value (AOV) to a profitable level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-98ebcba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98ebcba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d423cb3\" data-id=\"d423cb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2d3492 elementor-widget elementor-widget-spacer\" data-id=\"c2d3492\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c73719d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c73719d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5df1ce6\" data-id=\"5df1ce6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e95b0a elementor-widget elementor-widget-heading\" data-id=\"7e95b0a\" data-element_type=\"widget\" id=\"a5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Choose Right Investors for a Crazy Idea?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5277b5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5277b5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1ebefb\" data-id=\"f1ebefb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6aa1184 elementor-widget elementor-widget-text-editor\" data-id=\"6aa1184\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Besides the investors from Die H\u00f6hle der L\u00f6wen (Judith Williams), we also brought in some amazing angel investors like Tom Aspinall, the UFC heavyweight champion. In total, we raised less than \u20ac400,000, which went directly into production. It wasn\u2019t much, but the expertise, network, and trust our angels brought were worth far more than the capital itself.\u00a0<\/p><p>We chose angels over venture capital for a reason. Choosing VC money can be both a curse and a blessing. It comes with funding, but also layers of approval, endless meetings, and expectations that slow everything down. As a D2C brand, we need to reach profitability early and keep momentum alive. <a href=\"https:\/\/jingsourcing.com\/b-questions-to-ask-suppliers\/\" target=\"_blank\" rel=\"noopener\">Negotiating with suppliers<\/a> and managing daily operations is already complex enough.\u00a0<\/p><p>Especially when you\u2019re pitching something as absurd as flavoured toothpicks, you don\u2019t need a 40-page market analysis. The category didn\u2019t even exist. Our angels understood that. They saw the potential. As Judith\u2019s team said when they invested: \u201cWe\u2019ve never done toothpicks before. Let\u2019s try it.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-23a0168 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23a0168\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d647126\" data-id=\"d647126\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac3e79b elementor-widget elementor-widget-spacer\" data-id=\"ac3e79b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f87b563 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f87b563\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc0f5af\" data-id=\"cc0f5af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eed3b62 elementor-widget elementor-widget-heading\" data-id=\"eed3b62\" data-element_type=\"widget\" id=\"a6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How We Expanding Products?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3105edc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3105edc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd06690\" data-id=\"dd06690\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8462a2e elementor-widget elementor-widget-text-editor\" data-id=\"8462a2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019re definitely not stopping at toothpicks. Our next product line takes the concept one step further: nutrient-infused toothpicks. We\u2019ve successfully added essential vitamins like D, B1, and B6, and we\u2019re also considering melatonin for better sleep. This will be our premium line, designed to make a daily habit even more beneficial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-84b9c81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84b9c81\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69e14bc\" data-id=\"69e14bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afa15b0 elementor-widget elementor-widget-image\" data-id=\"afa15b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickems-newly-expanded-vitamin-toothbpicks-600x284.webp\" title=\"Pickem&#8217;s newly expanded vitamin toothbpicks\" alt=\"Pickem&#039;s newly expanded vitamin toothbpicks\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a01a522 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a01a522\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-894e15e\" data-id=\"894e15e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0431c97 elementor-widget elementor-widget-heading\" data-id=\"0431c97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d942c2 elementor-widget elementor-widget-text-editor\" data-id=\"9d942c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Subscribe to us to see more startup stories like this one, plus China sourcing stories, product ideas, insights, and practical tips.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e26578 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"5e26578\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;none&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"subscribe_newsletter\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"148468\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"5e26578\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_453ed06 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_453ed06\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFirst Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_453ed06]\" id=\"form-field-field_453ed06\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"First Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_a52e465 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_a52e465\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tLast Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_a52e465]\" id=\"form-field-field_a52e465\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-48ec373\" data-id=\"48ec373\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4933f84 elementor-widget elementor-widget-heading\" data-id=\"4933f84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wholesale and Cutsomize<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869a6eb elementor-widget elementor-widget-text-editor\" data-id=\"869a6eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have great product ideas but not sure where to start? Or maybe you&#8217;re looking to buy products in stock, add your logo, customize packaging, or place a small order for quick testing?<\/p><p>Share your ideas. Get affordable, and effective sourcing solutions!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18971bc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"18971bc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jingsourcing.com\/submit-ticket\/#inquiry\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><path d=\"M398.5 281h-298c-13.81 0-25-11.19-25-25s11.19-25 25-25h298c13.81 0 25 11.19 25 25s-11.19 25-25 25z\" fill=\"#e68117\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><path d=\"M284.01 399.25a24.96 24.96 0 0 1-18.34-8c-9.39-10.12-8.79-25.94 1.33-35.33l107.47-99.67-110.72-99.94c-10.25-9.25-11.06-25.06-1.81-35.31s25.06-11.06 35.31-1.81l131 118.25c5.21 4.7 8.2 11.37 8.25 18.39s-2.85 13.73-8 18.5L301 392.58a24.917 24.917 0 0 1-16.99 6.67z\" fill=\"#e68117\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Chat Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Today we\u2019re looking at a product that sounds ridiculous: flavoured toothpicks from Pick&#8217;em. Yet this idea from a group of [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-148468","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Students Made \u20ac4M Selling Flavoured Toothpicks<\/title>\n<meta name=\"description\" content=\"Explore how four students turned flavored toothpick into a \u20ac4M D2C brand, mastering supply chain, pricing, and viral growth in two years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Students Made \u20ac4M Selling Flavoured Toothpicks\" \/>\n<meta property=\"og:description\" content=\"Explore how four students turned flavored toothpick into a \u20ac4M D2C brand, mastering supply chain, pricing, and viral growth in two years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jingsourcing\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-07T04:01:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T04:01:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-toothpick-400x225.webp\" \/>\n<meta name=\"author\" content=\"Lee Anqi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lee Anqi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/\"},\"author\":{\"name\":\"Lee Anqi\",\"@id\":\"https:\/\/jingsourcing.com\/#\/schema\/person\/79b048c931219202c4455396e4e49d06\"},\"headline\":\"How Students Made \u20ac4M Selling Flavoured Toothpicks\",\"datePublished\":\"2025-11-07T04:01:31+00:00\",\"dateModified\":\"2025-11-07T04:01:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/\"},\"wordCount\":1628,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/jingsourcing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-toothpick-400x225.webp\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/\",\"url\":\"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/\",\"name\":\"How Students Made \u20ac4M Selling Flavoured Toothpicks\",\"isPartOf\":{\"@id\":\"https:\/\/jingsourcing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-toothpick-400x225.webp\",\"datePublished\":\"2025-11-07T04:01:31+00:00\",\"dateModified\":\"2025-11-07T04:01:35+00:00\",\"description\":\"Explore how four students turned flavored toothpick into a \u20ac4M D2C brand, mastering supply chain, pricing, and viral growth in two years.\",\"breadcrumb\":{\"@id\":\"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/#primaryimage\",\"url\":\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-toothpick-400x225.webp\",\"contentUrl\":\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-toothpick-400x225.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/jingsourcing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\/\/jingsourcing.com\/uncategorized\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How Students Made \u20ac4M Selling Flavoured Toothpicks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/jingsourcing.com\/#website\",\"url\":\"https:\/\/jingsourcing.com\/\",\"name\":\"jingsourcing\",\"description\":\"Help Your Business Source From China\",\"publisher\":{\"@id\":\"https:\/\/jingsourcing.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/jingsourcing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/jingsourcing.com\/#organization\",\"name\":\"jingsourcing\",\"url\":\"https:\/\/jingsourcing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jingsourcing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2021\/06\/1image005-Jingsourcing.png\",\"contentUrl\":\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2021\/06\/1image005-Jingsourcing.png\",\"width\":198,\"height\":98,\"caption\":\"jingsourcing\"},\"image\":{\"@id\":\"https:\/\/jingsourcing.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/jingsourcing\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/jingsourcing.com\/#\/schema\/person\/79b048c931219202c4455396e4e49d06\",\"name\":\"Lee Anqi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jingsourcing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0e30dfcf458d718afa39808c14d8278c60be83057984b5f65edba594832a9adc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0e30dfcf458d718afa39808c14d8278c60be83057984b5f65edba594832a9adc?s=96&d=mm&r=g\",\"caption\":\"Lee Anqi\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Students Made \u20ac4M Selling Flavoured Toothpicks","description":"Explore how four students turned flavored toothpick into a \u20ac4M D2C brand, mastering supply chain, pricing, and viral growth in two years.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/","og_locale":"en_US","og_type":"article","og_title":"How Students Made \u20ac4M Selling Flavoured Toothpicks","og_description":"Explore how four students turned flavored toothpick into a \u20ac4M D2C brand, mastering supply chain, pricing, and viral growth in two years.","og_url":"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/","article_publisher":"https:\/\/www.facebook.com\/jingsourcing","article_published_time":"2025-11-07T04:01:31+00:00","article_modified_time":"2025-11-07T04:01:35+00:00","og_image":[{"url":"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-toothpick-400x225.webp","type":"","width":"","height":""}],"author":"Lee Anqi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lee Anqi","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/#article","isPartOf":{"@id":"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/"},"author":{"name":"Lee Anqi","@id":"https:\/\/jingsourcing.com\/#\/schema\/person\/79b048c931219202c4455396e4e49d06"},"headline":"How Students Made \u20ac4M Selling Flavoured Toothpicks","datePublished":"2025-11-07T04:01:31+00:00","dateModified":"2025-11-07T04:01:35+00:00","mainEntityOfPage":{"@id":"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/"},"wordCount":1628,"commentCount":0,"publisher":{"@id":"https:\/\/jingsourcing.com\/#organization"},"image":{"@id":"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/#primaryimage"},"thumbnailUrl":"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-toothpick-400x225.webp","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/jingsourcing.com\/fb-flavored-toothpick\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/","url":"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/","name":"How Students Made \u20ac4M Selling Flavoured Toothpicks","isPartOf":{"@id":"https:\/\/jingsourcing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/#primaryimage"},"image":{"@id":"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/#primaryimage"},"thumbnailUrl":"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-toothpick-400x225.webp","datePublished":"2025-11-07T04:01:31+00:00","dateModified":"2025-11-07T04:01:35+00:00","description":"Explore how four students turned flavored toothpick into a \u20ac4M D2C brand, mastering supply chain, pricing, and viral growth in two years.","breadcrumb":{"@id":"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jingsourcing.com\/fb-flavored-toothpick\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/#primaryimage","url":"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-toothpick-400x225.webp","contentUrl":"https:\/\/jingsourcing.com\/wp-content\/uploads\/2025\/11\/Pickem-toothpick-400x225.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/jingsourcing.com\/fb-flavored-toothpick\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jingsourcing.com\/"},{"@type":"ListItem","position":2,"name":"Uncategorized","item":"https:\/\/jingsourcing.com\/uncategorized\/"},{"@type":"ListItem","position":3,"name":"How Students Made \u20ac4M Selling Flavoured Toothpicks"}]},{"@type":"WebSite","@id":"https:\/\/jingsourcing.com\/#website","url":"https:\/\/jingsourcing.com\/","name":"jingsourcing","description":"Help Your Business Source From China","publisher":{"@id":"https:\/\/jingsourcing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jingsourcing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jingsourcing.com\/#organization","name":"jingsourcing","url":"https:\/\/jingsourcing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jingsourcing.com\/#\/schema\/logo\/image\/","url":"https:\/\/jingsourcing.com\/wp-content\/uploads\/2021\/06\/1image005-Jingsourcing.png","contentUrl":"https:\/\/jingsourcing.com\/wp-content\/uploads\/2021\/06\/1image005-Jingsourcing.png","width":198,"height":98,"caption":"jingsourcing"},"image":{"@id":"https:\/\/jingsourcing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/jingsourcing"]},{"@type":"Person","@id":"https:\/\/jingsourcing.com\/#\/schema\/person\/79b048c931219202c4455396e4e49d06","name":"Lee Anqi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jingsourcing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0e30dfcf458d718afa39808c14d8278c60be83057984b5f65edba594832a9adc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e30dfcf458d718afa39808c14d8278c60be83057984b5f65edba594832a9adc?s=96&d=mm&r=g","caption":"Lee Anqi"}}]}},"_links":{"self":[{"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/posts\/148468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/comments?post=148468"}],"version-history":[{"count":7,"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/posts\/148468\/revisions"}],"predecessor-version":[{"id":148515,"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/posts\/148468\/revisions\/148515"}],"wp:attachment":[{"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/media?parent=148468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/categories?post=148468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jingsourcing.com\/wp-json\/wp\/v2\/tags?post=148468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}