{"id":154943,"date":"2026-04-10T15:43:07","date_gmt":"2026-04-10T07:43:07","guid":{"rendered":"https:\/\/jingsourcing.com\/?p=154943"},"modified":"2026-04-10T15:43:10","modified_gmt":"2026-04-10T07:43:10","slug":"fb-bedjet-fan","status":"publish","type":"post","link":"https:\/\/jingsourcing.com\/fb-bedjet-fan\/","title":{"rendered":"How &#8220;Blowing Air in Bed&#8221; Made Him $35 Million"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"154943\" class=\"elementor elementor-154943\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-456d7f6 e-flex e-con-boxed e-con e-parent\" data-id=\"456d7f6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02d67f3 elementor-widget elementor-widget-text-editor\" data-id=\"02d67f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today we\u2019re looking at a product that solves the \u201cbed temperature war.\u201d You could even say it helped carve out a whole new category, sleep climate control. It\u2019s a fan that blows air directly into bed, making it warmer or cooler. In its first year, it did over $1M in sales.<\/p><p>Honestly, it\u2019s amazing to see how supply chain, marketing, and the right market timing all came together. By the end, we\u2019ll also list similar products with the same core function that are now selling well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c36b70f e-flex e-con-boxed e-con e-parent\" data-id=\"c36b70f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-573c714 elementor-widget elementor-widget-heading\" data-id=\"573c714\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Idea Born from Midnight Bedroom Wars<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f2fe415 e-flex e-con-boxed e-con e-parent\" data-id=\"f2fe415\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad61011 elementor-widget elementor-widget-text-editor\" data-id=\"ad61011\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The product started from a very real problem that often happens between married couples. When they were trying to sleep at night, Mark was always too hot in bed, while his wife felt way too cold. So they ended up with one bed that had to serve two totally different comfort levels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ff219cc e-flex e-con-boxed e-con e-parent\" data-id=\"ff219cc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b9b51 elementor-widget elementor-widget-image\" data-id=\"f2b9b51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/A-couple-sharing-one-bed-with-different-preferred-comfort-temperatures-300x169.webp\" class=\"attachment-medium size-medium wp-image-154956\" alt=\"A couple sharing one bed with different preferred comfort temperatures\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/A-couple-sharing-one-bed-with-different-preferred-comfort-temperatures-300x169.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/A-couple-sharing-one-bed-with-different-preferred-comfort-temperatures.webp 711w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-aa01881 e-flex e-con-boxed e-con e-parent\" data-id=\"aa01881\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47268a4 elementor-widget elementor-widget-text-editor\" data-id=\"47268a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In most U.S. households, the temperature is centrally controlled for the whole house, which means running the AC or heater all night gets expensive fast. And none of the existing solutions solved the problem of zoned temperature control.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-00f24a9 e-flex e-con-boxed e-con e-parent\" data-id=\"00f24a9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec05ec7 elementor-widget elementor-widget-spacer\" data-id=\"ec05ec7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0417e09 e-flex e-con-boxed e-con e-parent\" data-id=\"0417e09\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3597c13 elementor-widget elementor-widget-heading\" data-id=\"3597c13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spotting Market Gap &amp; Prototyping at the Kitchen Table<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f92b0ec e-flex e-con-boxed e-con e-parent\" data-id=\"f92b0ec\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43908fa elementor-widget elementor-widget-text-editor\" data-id=\"43908fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Electric blankets only add heat and usually feel uneven. There were also water-circulating mattresses with temperature control, but they were expensive, complicated to use, and not widely adopted. Trying to use multiple devices often leads to messy wires everywhere and an annoying experience.<\/p><p>So Mark had a simple but powerful idea: what if you could control the air inside the bed itself?<\/p><p>With his engineering background, he spent weekends and late nights building rough DIY prototypes on the kitchen table. When he let friends and family test them, the reaction was instant. Everyone wanted one. Night sweats, in particular, turned out to be a major use case in the U.S.<\/p><p>That\u2019s when it hit him: this could actually become a real product more than a personal fix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2111a02 e-flex e-con-boxed e-con e-parent\" data-id=\"2111a02\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff372f9 elementor-widget elementor-widget-image\" data-id=\"ff372f9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"281\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/The-initial-prototype-of-BEDJET.webp\" class=\"attachment-medium_large size-medium_large wp-image-154948\" alt=\"The initial prototype of BEDJET\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/The-initial-prototype-of-BEDJET.webp 400w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/The-initial-prototype-of-BEDJET-300x211.webp 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-70c8181 e-flex e-con-boxed e-con e-parent\" data-id=\"70c8181\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1de6d0 elementor-widget elementor-widget-spacer\" data-id=\"f1de6d0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-980089d e-flex e-con-boxed e-con e-parent\" data-id=\"980089d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1629b0 elementor-widget elementor-widget-heading\" data-id=\"e1629b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Not New Technology, Just a New Use Case<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a74e85b e-flex e-con-boxed e-con e-parent\" data-id=\"a74e85b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fed7fc6 elementor-widget elementor-widget-text-editor\" data-id=\"fed7fc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Actually, the idea of a \u201cbed fan\u201d isn\u2019t technically complex. The core function is very similar to the car heater \u2014 controlling airflow speed and temperature. But with one key difference: redirecting that airflow into a completely new use case, the bed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4a3bc5e e-flex e-con-boxed e-con e-parent\" data-id=\"4a3bc5e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b786138 e-con-full e-flex e-con e-child\" data-id=\"b786138\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e217ee elementor-widget elementor-widget-image\" data-id=\"2e217ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/car-heater.webp\" class=\"attachment-medium_large size-medium_large wp-image-154951\" alt=\"car heater\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/car-heater.webp 400w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/car-heater-300x300.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/car-heater-150x150.webp 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">car heater<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-cc6e7d1 e-con-full e-flex e-con e-child\" data-id=\"cc6e7d1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b59adaf elementor-widget elementor-widget-image\" data-id=\"b59adaf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"404\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/The-initial-version-of-BEDJET.webp\" class=\"attachment-medium_large size-medium_large wp-image-154945\" alt=\"The initial version of BEDJET\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/The-initial-version-of-BEDJET.webp 400w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/The-initial-version-of-BEDJET-297x300.webp 297w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The initial version of BEDJET<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b900bec e-flex e-con-boxed e-con e-parent\" data-id=\"b900bec\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c65c12 elementor-widget elementor-widget-text-editor\" data-id=\"9c65c12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"Z2FpdUxbgoYabGxQhnkc8ZhOn5d\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-U4owdrduGowDnSxlqnwcwsyHned\">What makes it challenging is tailoring the existing technology to a sensitive, close-to-body sleep environment. To make this work as a real product, several constraints had to be solved:<\/div><ul class=\"list-bullet1\"><li class=\"ace-line ace-line old-record-id-DiAEdcJlsokmNcxoY3pcFbV8nOc\" data-list=\"bullet\"><div><strong>Noise control<\/strong>: quietly enough for sleep, typically under ~40 dB, comparable to a AC vent<\/div><\/li><li class=\"ace-line ace-line old-record-id-ETEtdbvB0ovs17x9DEAcLZV5nEe\" data-list=\"bullet\"><div><strong>Safety<\/strong>: cannot overheat or pose any risk during overnight use<\/div><\/li><li class=\"ace-line ace-line old-record-id-VTmQdN3QQooC7ZxPUo8cqH1qnHf\" data-list=\"bullet\"><div><strong>Airflow design<\/strong>: ensuring air circulates and diffuses evenly between the sheets<\/div><\/li><li class=\"ace-line ace-line old-record-id-OcnOdITyJoDwBaxD5d5clCNHn4c\" data-list=\"bullet\"><div><strong>Control system<\/strong>: remote, app control, timers, and sleep curves (gradual cooling\/heating) all improve usability and overall experience<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0c1fc75 e-flex e-con-boxed e-con e-parent\" data-id=\"0c1fc75\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6b5ccf elementor-widget elementor-widget-image\" data-id=\"d6b5ccf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Internal-disassembly-of-the-bedjet.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6IjE1NDk0OSIsInVybCI6Imh0dHBzOlwvXC9qaW5nc291cmNpbmcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wNFwvSW50ZXJuYWwtZGlzYXNzZW1ibHktb2YtdGhlLWJlZGpldC53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"427\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Internal-disassembly-of-the-bedjet.webp\" class=\"attachment-medium_large size-medium_large wp-image-154949\" alt=\"Internal disassembly of the bedjet\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Internal-disassembly-of-the-bedjet.webp 600w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Internal-disassembly-of-the-bedjet-300x214.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8f6609d e-flex e-con-boxed e-con e-parent\" data-id=\"8f6609d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eee0e23 elementor-widget elementor-widget-spacer\" data-id=\"eee0e23\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6c546e5 e-flex e-con-boxed e-con e-parent\" data-id=\"6c546e5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc810c6 elementor-widget elementor-widget-heading\" data-id=\"cc810c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How China's Supply Chain Makes BedJet Scalable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-aea3e42 e-flex e-con-boxed e-con e-parent\" data-id=\"aea3e42\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c36d736 elementor-widget elementor-widget-text-editor\" data-id=\"c36d736\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To turn the <a href=\"https:\/\/jingsourcing.com\/b-how-to-make-a-prototype\/\" target=\"_blank\" rel=\"noopener\">prototype<\/a> into a scalable product, Mark went to China, where the supply chain for <a href=\"https:\/\/jingsourcing.com\/p\/china-electronics-manufacturers\/\" target=\"_blank\" rel=\"noopener\">small appliances<\/a> and <a href=\"https:\/\/jingsourcing.com\/b-injection-molding-vs-blow-molding\/\" target=\"_blank\" rel=\"noopener\">plastic manufacturing<\/a> is highly mature.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b32fb27 e-flex e-con-boxed e-con e-parent\" data-id=\"b32fb27\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-825a0e4 e-con-full e-flex e-con e-child\" data-id=\"825a0e4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a49d73 elementor-widget elementor-widget-image\" data-id=\"0a49d73\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"809\" height=\"346\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Bedjet-prototype-and-mass-production-product.webp\" class=\"attachment-large size-large wp-image-154953\" alt=\"Bedjet prototype and mass production product\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Bedjet-prototype-and-mass-production-product.webp 809w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Bedjet-prototype-and-mass-production-product-300x128.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Bedjet-prototype-and-mass-production-product-768x328.webp 768w\" sizes=\"(max-width: 809px) 100vw, 809px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-76eca0b e-con-full e-flex e-con e-child\" data-id=\"76eca0b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b885d3 elementor-widget elementor-widget-image\" data-id=\"1b885d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"400\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Bedjet-founder-Mark-in-China-factory.webp\" class=\"attachment-large size-large wp-image-154952\" alt=\"Bedjet founder Mark in China factory\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Bedjet-founder-Mark-in-China-factory.webp 621w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Bedjet-founder-Mark-in-China-factory-300x193.webp 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b8c4047 e-flex e-con-boxed e-con e-parent\" data-id=\"b8c4047\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b1333b elementor-widget elementor-widget-text-editor\" data-id=\"4b1333b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s break down BedJet&#8217;s core modules and where they came from:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1c55930 e-flex e-con-boxed e-con e-parent\" data-id=\"1c55930\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-054b32e eael-dt-th-align-center elementor-widget elementor-widget-eael-data-table\" data-id=\"054b32e\" data-element_type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"054b32e\" id=\"eael-data-table-wrapper-054b32e\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table \" id=\"eael-data-table-054b32e\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\" sorting\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Core Module<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\" sorting\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Key Components<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\" sorting\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Production Location<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tMotor &amp; Control\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tFan motor, ceramic heater, app circuitry\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jingsourcing.com\/industrial-clusters-in-guangdong-province-china\/#c4\">Shenzhen<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tPlastic Housing\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tInjection-molded body, hose connectors\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jingsourcing.com\/industrial-clusters-in-guangdong-province-china\/#c5\">Dongguan<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tBedding Interface\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tSheet\/comforter\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tWuxi\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f3fd17e e-grid e-con-boxed e-con e-parent\" data-id=\"f3fd17e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a19bde7 elementor-widget elementor-widget-image\" data-id=\"a19bde7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"112\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Bedjet-factory-productioin.webp\" class=\"attachment-medium_large size-medium_large wp-image-154955\" alt=\"Bedjet factory productioin\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Bedjet-factory-productioin.webp 680w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Bedjet-factory-productioin-300x49.webp 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73aa3bb elementor-widget elementor-widget-image\" data-id=\"73aa3bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"111\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Bedjet-factory-assembly.webp\" class=\"attachment-large size-large wp-image-154954\" alt=\"Bedjet factory assembly\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Bedjet-factory-assembly.webp 680w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Bedjet-factory-assembly-300x49.webp 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-52215d2 e-flex e-con-boxed e-con e-parent\" data-id=\"52215d2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10bbe92 elementor-widget elementor-widget-text-editor\" data-id=\"10bbe92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Together, these components form the product\u2019s core system: airflow system + smart controls + bedding integration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-151ce17 elementor-widget elementor-widget-spacer\" data-id=\"151ce17\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6fb2184 e-flex e-con-boxed e-con e-parent\" data-id=\"6fb2184\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f15d366 elementor-widget elementor-widget-heading\" data-id=\"f15d366\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Market a High-Ticket Product Like Bedjet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ab1fac5 e-flex e-con-boxed e-con e-parent\" data-id=\"ab1fac5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d17667 elementor-widget elementor-widget-text-editor\" data-id=\"1d17667\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Just like lower-priced products, high-ticket products still need market validation, exposure, and consumer trust. For a product that creates an entirely new category, it\u2019s especially important to establish initial awareness and credibility, while also building value and a complete trust chain. Here\u2019s how BedJet did it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f1f77fd e-flex e-con-boxed e-con e-parent\" data-id=\"f1f77fd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fffc226 elementor-widget elementor-widget-heading\" data-id=\"fffc226\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Leverage crowdfunds to secure B2B deals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0fc0bf9 e-flex e-con-boxed e-con e-parent\" data-id=\"0fc0bf9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19584a1 elementor-widget elementor-widget-text-editor\" data-id=\"19584a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BedJet first validated the market via <a href=\"https:\/\/www.kickstarter.com\/projects\/bedjet\/bedjet-ultra-rapid-warming-and-cooling-pleasure-fo\" target=\"_blank\" rel=\"noopener\">Kickstarter<\/a>, raising $58,551, exceeding its goal by 54%. Customers who actually pledged money provided invaluable feedback, helping Mark refine the product before approaching potential business partners. Crowdfunding also highlighted the unmet market potential, showing that early adopters were willing to pay for a high-quality solution.\u00a0<\/p><p>With the refined prototype, Mark attended industry trade shows and pitched to mattress companies for collaboration. Several companies requested samples, and he even received a large order from an Australian mattress manufacturer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6cc8ef6 e-flex e-con-boxed e-con e-parent\" data-id=\"6cc8ef6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2934b9 elementor-widget elementor-widget-heading\" data-id=\"c2934b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gain first exposure fast<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0835e09 e-flex e-con-boxed e-con e-parent\" data-id=\"0835e09\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6a0a0 elementor-widget elementor-widget-text-editor\" data-id=\"ce6a0a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After generating interest from trade shows, Mark took BedJet to Shark Tank for maximum exposure. The investors thought the product was strange, niche, and overpriced at $499, so they declined.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-090f8c3 e-flex e-con-boxed e-con e-parent\" data-id=\"090f8c3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22ff60d elementor-widget elementor-widget-image\" data-id=\"22ff60d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Bedjet-on-Shark-Tank-300x225.webp\" class=\"attachment-medium size-medium wp-image-154957\" alt=\"Bedjet on Shark Tank\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Bedjet-on-Shark-Tank-300x225.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Bedjet-on-Shark-Tank-768x576.webp 768w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Bedjet-on-Shark-Tank.webp 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5458310 e-flex e-con-boxed e-con e-parent\" data-id=\"5458310\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-493e419 elementor-widget elementor-widget-text-editor\" data-id=\"493e419\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Yet the episode created a first wave of awareness. Viewers were intrigued by the concept, and traffic to the website spiked to 90K visits overnight. Shortly after, Mattress Firm and other retailers reached out to establish online sales channels.<\/p><p>While it may have seemed like a pre-planned exposure, the timing and impact were what made it truly effective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a8ceedc e-flex e-con-boxed e-con e-parent\" data-id=\"a8ceedc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf7be7 elementor-widget elementor-widget-heading\" data-id=\"6bf7be7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Build value to drive organic sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a263fde e-flex e-con-boxed e-con e-parent\" data-id=\"a263fde\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7fc7a0 elementor-widget elementor-widget-text-editor\" data-id=\"a7fc7a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"Z2FpdUxbgoYabGxQhnkc8ZhOn5d\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-BchedokJQoyW6Qx9xOdczhtYnUs\">High-ticket products require a value-first approach. BedJet\u2019s website didn\u2019t push immediate purchases. Instead, it educated potential buyers through several steps:<\/div><ul class=\"list-bullet1\"><li class=\"ace-line ace-line old-record-id-PuEsdncjJo8hnZxiW03c5JIJnye\" data-list=\"bullet\"><div><strong>Self-assessment: <\/strong>Which type of sleeper are you? Issues like night sweats, temperature conflicts, and personal comfort preferences.<\/div><\/li><li class=\"ace-line ace-line old-record-id-VkBmdeQFXoLPGtx7cqscNJ2xnWe\" data-list=\"bullet\"><div><strong>Authority backing: <\/strong>Recommendations from athletes, doctors, and the founder\u2019s engineering background provided credibility.<\/div><\/li><li class=\"ace-line ace-line old-record-id-AwjYdGXfeoMbGRxKgjNcz4Npn3c\" data-list=\"bullet\"><div><strong>Real user video reviews: <\/strong>Highlighting personal experiences.<\/div><\/li><\/ul><div data-page-id=\"Z2FpdUxbgoYabGxQhnkc8ZhOn5d\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-D9BMdWSwhooD8LxwUR2cUkSFnSg\">They also targeted specific user groups:<\/div><ul class=\"list-bullet1\"><li class=\"ace-line ace-line old-record-id-MMYEd82LwotSGCx3YeWczcj3nfe\" data-list=\"bullet\"><div>Menopausal women (25% of business) dealing with night sweats<\/div><\/li><li class=\"ace-line ace-line old-record-id-QAV4dOqaronU5dxNQYvcK21ZnJb\" data-list=\"bullet\"><div>Athletes with rapid metabolism<\/div><\/li><li class=\"ace-line ace-line old-record-id-HuxXd6cX0ooAkfxCmPqc2tXOngc\" data-list=\"bullet\"><div>Couples with different temperature preferences<\/div><\/li><li class=\"ace-line ace-line old-record-id-DCf3dgf7hoFdF3xK0MxcJKrWnnf\" data-list=\"bullet\"><div>Patients undergoing chemotherapy or with multiple sclerosis, facing thermoregulation challenges<\/div><\/li><\/ul><div class=\"ace-line ace-line old-record-id-DSO5d1eSsoF8eVxdXoXcdVnynIb\">Combined with authentic UGC (user-generated content) reviews on social media, this built strong social proof, reduced perceived risk, and justified the high price point.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81f3522 elementor-widget elementor-widget-spacer\" data-id=\"81f3522\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-efb021c e-flex e-con-boxed e-con e-parent\" data-id=\"efb021c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3f50a elementor-widget elementor-widget-heading\" data-id=\"0f3f50a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Current Best\u2011Selling Products in the Market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bd69ef5 e-flex e-con-boxed e-con e-parent\" data-id=\"bd69ef5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36a2c90 elementor-widget elementor-widget-text-editor\" data-id=\"36a2c90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, the go-to sleep tech for temperature control is led by <a href=\"https:\/\/www.eightsleep.com\/\" target=\"_blank\" rel=\"noopener\">Eight Sleep<\/a>, <a href=\"https:\/\/sleep.me\/\" target=\"_blank\" rel=\"noopener\">Sleepme<\/a>, and <a href=\"https:\/\/bedjet.com\/\" target=\"_blank\" rel=\"noopener\">BedJet<\/a>. Eight Sleep and Sleepme offer zoned temperature\u2011controlled mattress covers, typically selling for $2,000+, nearly 2\u20133\u00d7 the price of a BedJet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c9b4be0 e-flex e-con-boxed e-con e-parent\" data-id=\"c9b4be0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bda78dc e-con-full e-flex e-con e-child\" data-id=\"bda78dc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4977289 elementor-widget elementor-widget-image\" data-id=\"4977289\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"261\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Eight-Sleep-temperature-control-cover-300x261.webp\" class=\"attachment-medium size-medium wp-image-154950\" alt=\"Eight Sleep temperature control cover\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Eight-Sleep-temperature-control-cover-300x261.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Eight-Sleep-temperature-control-cover.webp 459w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-86bbd41 e-con-full e-flex e-con e-child\" data-id=\"86bbd41\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9a9ca8 elementor-widget elementor-widget-image\" data-id=\"b9a9ca8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"241\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Sleepme-temperature-control-cover-300x241.webp\" class=\"attachment-medium size-medium wp-image-154946\" alt=\"Sleepme temperature control cover\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Sleepme-temperature-control-cover-300x241.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Sleepme-temperature-control-cover.webp 498w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-228f75e e-flex e-con-boxed e-con e-parent\" data-id=\"228f75e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ed975 elementor-widget elementor-widget-text-editor\" data-id=\"a4ed975\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019ve also seen cheaper alternatives trending on social media, but these only offer a cooling fan function, though they sell well. On Amazon, there are bedside fan sets, standard fans with mounts to blow air into the bed area, usually priced around $20\u2013$49. Products closer to BedJet\u2019s concept but still cooling-only generally sell for $100\u2013$200.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6c0ff1d e-flex e-con-boxed e-con e-parent\" data-id=\"6c0ff1d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98e2cbf elementor-widget elementor-widget-image\" data-id=\"98e2cbf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"345\" src=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Pure-cooling-fan-products-for-beds-on-Amazon-768x345.webp\" class=\"attachment-medium_large size-medium_large wp-image-154947\" alt=\"Pure cooling fan products for beds on Amazon\" srcset=\"https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Pure-cooling-fan-products-for-beds-on-Amazon-768x345.webp 768w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Pure-cooling-fan-products-for-beds-on-Amazon-300x135.webp 300w, https:\/\/jingsourcing.com\/wp-content\/uploads\/2026\/04\/Pure-cooling-fan-products-for-beds-on-Amazon.webp 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ec1fb04 e-flex e-con-boxed e-con e-parent\" data-id=\"ec1fb04\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44adcb6 elementor-widget elementor-widget-spacer\" data-id=\"44adcb6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-36f51323 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36f51323\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2879e307\" data-id=\"2879e307\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b95cf4 elementor-widget elementor-widget-heading\" data-id=\"5b95cf4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b35c971 elementor-widget elementor-widget-text-editor\" data-id=\"2b35c971\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Subscribe to us to see more case studies like this one, plus startup stories, product ideas, sourcing insights, and China sourcing stories.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-673d26e0 elementor-button-align-stretch elementor-widget 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